Advanced Television

Channel 4

Channel 4 Sales introduces advertising emissions tool

Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, the sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about […]

March 20, 2025

The Cranes Call doc on GATHR

HiddenLight Productions, co-founded by Hillary Rodham Clinton, Sam Branson and Chelsea Clinton, has announced the international release of its real time feature doc The Cranes Call via  GATHR. The GATHR partnered release is timed for the film’s screening at the Cinema for Peace World Forum in Berlin on March 17th hosted by Hillary Clinton. The […]

March 17, 2025

Channel 4 extends Crufts rights

Channel 4 has announced that it will continue to broadcast Crufts until 2029. The channel has broadcast coverage of the annual dog show since 2010. Channel 4 has also announced that the independent production company Sunset+Vine will continue to produce its coverage of Crufts. Pete Andrews, Channel 4’s Head of Sports, commented: “Crufts is a […]

March 7, 2025

Channel 4 Sales comp spotlights sustainable businesses

Channel 4’s commercial arm, Channel 4 Sales, has launched an competition for Certified B Corporations (‘B Corps’) in the UK, giving them the chance to win free advertising airtime as part of its commitment to sustainability. Channel 4 Sales has partnered with B Lab UK, the non-profit company behind the UK B Corp movement, to […]

March 3, 2025

TUI expands sponsorship of C4’s Married at First Sight

TUI, the current sponsor of Channel 4 hit series Married at First Sight UK, is expanding its partnership with Channel 4 Sales, with the global leisure and travel company now also sponsoring Married at First Sight Australia. Following the initial deal which covered the duration of Married at First Sight UK series 9 last year, TUI will […]

February 28, 2025

Mitchell & Webb bringing new sketch show to Channel 4

David Mitchell and Robert Webb of Peep Show fame are returning to Channel 4 with a new sketch show, which sees them partner with a host of future stars, marking a return to British sketch comedy with an innovative merging of comedy minds across generations. Mitchell & Webb will be supported by an ensemble cast […]

February 14, 2025Nik Roseveare @ Channel 4 Extrava Gander

Channel 4’s social audiences thrive

Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]

February 12, 2025

C4’s Plastic, Printed and Deadly doc sparks legislative change on 3D-printed firearms  

A Channel 4 Digital documentary has directly influenced UK legislation on 3D-printed firearms, prompting a crucial change in the law to close a dangerous loophole. Plastic, Printed and Deadly, released across the channel’s digital platforms in December 2024, exposed how it remains legal to possess blueprints for 3D-printed firearms in the UK, despite a staggering […]

February 12, 2025

Rimmel London sponsors Made in Chelsea

Rimmel London has returned as Made in Chelsea’s official sponsor, as Channel 4 Sales announces a new partnership with the beauty brand, part of the multinational beauty company Coty. Effective immediately Rimmel London is sponsoring Made in Chelsea across programming on E4 and Channel 4 streaming, which includes all 28 seasons to date. The deal […]

February 7, 2025

Film London launches Hair & Makeup Academy with Sony, Channel 4

Film London, as part of the BFI’s Metro London Skills Cluster supported by the National Lottery Fund, has announced a new skills programme supported by Sony Pictures Television (SPT) and Channel 4. The Hair and Makeup Aesthetics Academy seeks to improve the diversity of Hair & Makeup crews on UK film and TV productions, reduce […]

February 3, 2025