A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]

NoireTV, a rising force in global Black entertainment, has announced its partnership with FAST Channels TV to officially launch its new FAST (Free Ad-Supported Streaming TV) channel, delivering nonstop programming centered on the Black diaspora across the US, Africa, the Caribbean, and beyond. NoireTV’s FAST channel offers a vibrant lineup of Afrobeats, hip-hop, dancehall, Black […]

NoireTV, the global cable and streaming network dedicated to African-American entertainment, global politics, Hip-Hop/Afrobeats/Dancehall music, reality series and Global Black cinema, has officially launched on Channelbox via Freeview channel 271. The channel is now available to millions of Freeview users across the UK. Channelbox is a multi-channel platform available on connected Freeview channel 271 and […]

Two Black Boys in Paradise, an animated short film based on a poem by award-winning writer Dean Atta and narrated by musician, actor and writer Jordan Stephens, is now available to stream on Channel 4. The film makes its TV debut alongside all other ‘Best of British’ shortlisted films at this week’s Iris Prize LGBTQ+ […]

Samba TV, a provider of AI-driven media intelligence, has released its 2025 State of Diversity on TV report, offering a view of the representation gaps still plaguing the television and advertising industries. The report reveals a concerning 5 per cent year-over-year decline in non-white cast members in top television programming, along with stark under-representation of […]

Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]

Four Black-owned businesses have been selected as the winners of Channel 4’s Black in Business 2024 initiative, backed by Lloyds to connect Black entrepreneurs with the transformative power of TV advertising and business mentoring. Now in its second year, the 2024 edition saw an exceptional standard of applicants, with an original shortlist of 20 businesses […]

To mark Black History Month, Channelbox has launched two new channels from Africa: Nigbati and 4ACETV, available on Freeview UK channel 271.   4ACETV embraces the rich contributions of Black artists and musicians, celebrating their influence across genres like Afrobeat, Grime and RNB. The channel highlights diverse musical expressions and also serves as a reminder of the vital role […]