UKTV has reported that its digital first strategy has delivered “strong VoD growth” following the BBC Studios-owned broadcaster’s decision to unite its channels and streaming service under the U masterbrand and combine its previously separate linear and VoD divisions. In 2024, UKTV saw views to its free streaming service U grow by 34 per cent […]
Netflix was the most-watched TV service in the UK for three months last year, overtaking BBC1 for the first time. Outranking Britain’s most popular channel may not have been permanent, but it is a significant milestone in the rivalry between traditional broadcasters and global streamers. The BBC said it was “meaningless” to compare the entirety […]
Channel 5 has reported that its streaming service, My5, grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record 53 per cent versus 2023. This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth […]
Over the Christmas period, 2.6 million fans tuned in to Gallagher Premiership Rugby, eclipsing last season’s Festive Fixtures then-record total of 1.8 million, accordin to Barb figures. Round 8 recorded the highest ever average audience on TNT Sports with cumulative peak audiences increasing by 44 per cent across the two festive rounds. Big Game 16, […]
Sky has announced that The Day of the Jackal has officially been marked as the biggest new series to ever launch on Sky, by any supplier, with the first episode reaching an audience of 4.5 million (after 26 viewing days). Having already claimed the accolade for the biggest Sky Original ever, the series has two […]
Barb has released data from its Establishment Survey showing that 20.1 million UK homes (68.8 per cent) had access to an SVoD service in Q3 2024. This is a slight increase from 20 million UK homes (68.7 per cent) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ and Prime Video. […]
Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs of all parts of the […]
BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]
Married at First Sight UK was the most streamed show across British commercial broadcaster VoD platforms in September, with fans binging more than 1,200 years of viewing time in September. The show helped Channel 4 streaming to its biggest day ever on its owned and operated platforms with 6.3 million views on October 16th. According […]
Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]