Sky has announced that The Day of the Jackal has officially been marked as the biggest new series to ever launch on Sky, by any supplier, with the first episode reaching an audience of 4.5 million (after 26 viewing days). Having already claimed the accolade for the biggest Sky Original ever, the series has two […]
Barb has released data from its Establishment Survey showing that 20.1 million UK homes (68.8 per cent) had access to an SVoD service in Q3 2024. This is a slight increase from 20 million UK homes (68.7 per cent) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ and Prime Video. […]
Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs of all parts of the […]
BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]
Married at First Sight UK was the most streamed show across British commercial broadcaster VoD platforms in September, with fans binging more than 1,200 years of viewing time in September. The show helped Channel 4 streaming to its biggest day ever on its owned and operated platforms with 6.3 million views on October 16th. According […]
Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]
Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]
Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the […]
In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]
Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]