Mometu, the free ad-supported streaming platform, is making waves with its latest social media campaign. Featuring cheeky slogans “We’re Not Hulu” and “We’re Not Netflix”, the new campaign makes a playful nod to popular subscription video services highlighting Mometu’s unique offering. The campaign is designed to attract attention and make audiences aware that Mometu is […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Netflix has reported that its advertising-supported memberships grew 34 per cent during the second quarter compared to the year-earlier period. The SVoD operator’s paid memberships rose 16.5 per cent year over year to 278 million. This marks one of the last updates Netflix will release regarding its membership numbers. The streamer said its ad-supported memberships […]
Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]
Data from the DASH 2023 TV Universe Study show that 6 per cent of US households now watch TV exclusively on mobile devices, an increase of more than a million homes since 2022. Driven primarily by younger viewers, the rise of device-only TV households highlights the need to redefine the basis of TV audience measurement […]
Brightcove, the streaming technology company, is adding FrightPix – the new AVoD platform – to its roster of media customers. Launching on June 15th, FrightPix will rely on Brightcove’s platform to distribute its content to audiences across the US. FrightPix will blend classic scares, modern thrillers, true crime tales, and FrightPix Originals into a free […]
FilmRise, the US-based film and television studio and streaming network, has announced the promotion and expansion of CFO Johnny Holden’s position to Chief Strategy Officer (CSO). In this newly created position, Holden will, in addition to overseeing all financial operations for the company, work closely with FilmRise’s CEO to lean into the company’s continued growth […]
FilmRise, the New York City-based film and television studio and streaming network, has announced the appointment of Jonitha Keymoore as Head of Content for the company. She will be responsible for all content licensing and production activities across the FilmRise Streaming Network of AVoD apps, FAST channels, and digital streaming partners. Danny Fisher, CEO of […]
Redge Technologies, a prominent end-to-end technology provider for streaming in CEE and MENA, has collaborated with TV3, a top media-telco conglomerate in the Baltic region, to transition TV3 from on-premises servers to AWS Cloud. TV3 is the leading media group operating across Estonia, Latvia, and Lithuania. It provides a wide array of free and subscription-based […]