Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid. By embedding Google’s Gemini models and Vertex AI directly into Avid’s solutions, the collaboration aims to transform video editing from a mostly manual process into an intelligent, AI-assisted […]
Avid has announced the release and immediate availability of its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution. Redefining newsroom collaboration with a story-centric workflow designed for today’s multi-platform news environment, the combined offering enables news teams to plan, create, publish and amplify stories faster than ever – reaching […]
Avid has announced an extended agreement with Amazon MGM Studios to integrate Avid’s creative tools, Media Composer and Avid NEXIS, on Amazon Web Services (AWS). The new integration enables the studio’s customers to deploy Avid’s editing and storage solutions via the cloud to fit their specific production needs. The collaboration is part of Amazon MGM […]
Avid has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS), to deliver a cloud-based production framework that helps film and television production companies address key industry challenges, including rising costs, reduced budgets, and increasingly complex workflows. Launching at NAB Show 2025 in Las Vegas April 5-9, the new Avid on AWS production […]
Digital Nirvana, a provider of AI-powered media solutions, has announced a global Alliance Partnership with Avid to bring advanced AI metadata capabilities into the Avid media asset management and production asset management ecosystem. The collaboration is built on the proven integration of Digital Nirvana’s MetadataIQ with Avid’s MediaCentral l Production Management, which allows users to […]
Warner Bros Belgium’s entertainment division, has further streamlined its post-production workflow for Thuis, the popular TV daily drama series. By integrating Limecraft, DzjinTonik and LockitScript, the team has achieved seamless collaboration, reduced manual workload, and enhanced efficiency across production, post-production and marketing departments. Meeting the Challenges of High-Volume Production Producing a daily scripted drama like […]
Avid has announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology Officer, Dominic Constandi as Chief Customer Officer, and Kenna Hilburn as Senior Vice President of Product. These strategic appointments underscore Avid’s commitment to being at the forefront of technology development, delivering innovative […]
Avid Collective, a specialist in branded content solutions, has announced the UK launch of Avid PubSuite, an end-to-end platform for branded content campaigns that is already scaling throughout the Australian market. The UK launch marks the company’s expansion into the region, led by Tom Gunter, Co Founder & Head of New Markets. The Avid PubSuite […]
SMPTE, the home for media professionals, technologists, and engineers — and a global organisation dedicated to advancing interoperability of hardware and software by developing engineering standards and guidelines — has joined with Avid, a global leader in media technology for broadcast customers, to publish a new standard for the VC-3 codec in Interoperable Master Format […]
Avid, a specialist in software solutions for professional media production, has completed the acquisition of Wolftech Broadcast Solutions, a player in cloud-based multiplatform news planning, production and publishing solutions. The acquisition enables Avid to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management. Avid says news organisations will consequently be able […]