The SME Unit of RTL AdAlliance, the international sales house of RTL Group, specialises in enabling TV advertising for the SME sector in Germany. RTL AdAlliance is now taking a decisive step by internationalising the SME Unit’s ATV offer. ATV for SMEs is introduced into the Austrian advertising market with the full-service marketing agency heise […]

The integration of IP Österreich into RTL AdAlliance is now complete. Austria’s multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. As part of RTL AdAlliance, the company has adopted […]

Magenta TV is expanding its entertainment portfolio, making the RTL+ streaming service available to customers in Austria. RTL+ offers a range of reality shows, feature films, series, films, live sports and podcasts.When ordering RTL+ in combination with TV M or TV L, all existing or new customers can subscribe to the service at a discounted […]

Cellnex Telecom has completed the sale of its Austrian business operations, first announced in August. A consortium comprising Vauban Infrastructure Partners, through Vauban’s Funds, EDF Invest, the investment arm in non-listed assets of EDF Group and MEAG, the asset manager of Munich Re and ERGO, have closed the deal whereby the consortium has acquired 100 […]

Utiq, the European AdTech company, has officially entered the Austrian market in collaboration with telco A1. The partnership brings Utiq’s people-first Authentic Consent Service to A1’s user base, facilitating more relevant digital marketing experiences between brands, publishers and people. The Service enhances data privacy, giving consumers control and choice over their consent, whilst offering advertisers […]

From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]

Ateme, a specialist in video compression, delivery and streaming solutions, has announced that it is powering Drei TV’s OTT streaming service for more than 60 channels. By leveraging ATEME’s technology alongside Drei TV, a leading television service provider in Austria, the collaboration seeks to enhance service quality and deliver a superior user experience to its […]

Nokia and A1 Austria have successfully delivered an 800Gbps service using a single wavelength, covering a distance of 1276km in a live network from Frankfurt to Budapest. The field trial was completed using Nokia’s FP5 network processor silicon and its sixth-generation super-coherent Photonic Service Engine optics (PSE-6s). This achievement marks A1’s first demonstration of an […]

Prime Video has secured the rights to the Wimbledon tennis tournament in Germany and Austria in a 4-year deal from 2024 to 2027. Alex Green, Managing Director at Prime Video Sport, Europe, commented: “Wimbledon is the oldest tournament in tennis and one of the most prestigious events in all of sport, with a long history […]