Data from Zen Internet shows that sustained growth in baseline traffic is now defining the trend, establishing a higher day-to-day norm, alongside short-term spikes. Across 2025, traffic on Zen’s network drove a 21 per cent increase in baseline demand. While Zen’s customer base continued to grow, overall usage increased at a significantly faster rate, highlighting the […]

As part of its mission to detect, deter and dismantle digital piracy, antipiracy coalition the Alliance for Creativity and Entertainment (ACE) is targeting sideloaded piracy apps. In a Blog Post, ACE suggests this effort is helping prevent criminals from circumventing piracy protections in app stores and protects customers from piracy apps that often carry malware, […]

AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]

Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]

A forecast of the likely impact of Direct-to-Cellular (D2C) and Direct-to-Device (D2D) satellite-based connectivity delivers some strong numbers, and suggests that the 2025-2034 CAGR will be 52.3 per cent and taking the market size to a massive $41.12 billion (€35.6bn) by 2034. The data, from Market.US forecasts that more than half of the market (52.7 […]

French MPs have voted to double the rate of the so-called GAFAM tax, which targets the largest tech US companies such as Google, Facebook and Apple, from 3 per cent to 6 per cent. The French government was opposed to such a rise, initially set at 15 per cent, worried about possible disproportionate retaliation from […]

Formula 1 has announced a five-year deal with Apple to become the sport’s exclusive US broadcast partner from 2026. The news follows on from F1 The Movie, the Apple Original Film, which was released internationally in cinemas and IMAX venues in June and will make its global streaming debut date on Apple TV on December […]

Parks Associates’ Consumer Insights Dashboard: Tech Ecosystem Dashboard study reveals 51 per cent of US internet households report owning a smart speaker and/or display. Among those households that purchased or received a new smart speaker in the past six months, 60 per cent chose an Amazon-branded device, 18 per cent chose a Google product, and […]

Smartphone shipments into Europe (excluding Russia) fell by 9 per cent to 28.7 million units in Q2 2025, according to Canalys (now part of Omdia). A restrained consumer and economic outlook is still limiting demand, making Europe the worst-performing smartphone region worldwide in Q2. On the vendor ranking table, Samsung sustained a confident lead, despite […]