Liftoff’s 2025 Non-Gaming Ad Monetisation Trends Report reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116 per cent. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetisation alongside paid subscriptions. Liftoff’s report is based on data from the Vungle Exchange, from 159 billion ad impressions and […]
Adjust’s CEO, Andrey Kazakov, and CTO, Egor Lukomsky, have shared their 2025 predictions covering various industry topics. The company provides end-to-end solution for every stage of the app marketing journey, and the pair see AI and acquistions playing a key role in future developments. Kazakov’s Predictions AI and ML learning models will mature “In 2025, […]
The NBA has reported that its NBA App is growing with momentum across Europe and the Middle East with over six million downloads since launching in September 2022. In the UK, viewership of all live and off-court content on the app has increased by 52 per cent year on year, with UK users spending an […]
Travelling is always an adventure, but the modern world of technology can make it even more convenient and enjoyable. Today, thanks to apps, your iPhone can become a real pocket assistant anywhere in the world. If you want to make your travels as comfortable as possible, pay attention to these five apps. They will help […]
Our homes are our supposedly most private spaces, with the bedroom being especially personal. Although smart bedroom devices, ranging from smart pillows to window shades and blinds, offer convenience, A study from Surkshark shows they may lead to concerns about compromising user privacy. Key insights include: Analysed smart bedroom device apps collect an average of […]
Drivers can now listen to podcasts, radio and music from the BBC through the new BBC Sounds in-car app, now available directly from an in-car entertainment system for the first time. Where previously listeners needed a phone to access BBC Sounds in a car through Android Auto or Apple CarPlay, they can now listen directly […]
Legible, the online bookstore dedicated to immersive digital reading experiences, and ACCESS Europe, have announced that Legible’s solutions and content have been integrated with the ACCESS Twine for Car App Store, a platform for in-vehicle digital content. The partnership brings Legible’s collection of eBooks and audiobooks directly to drivers and passengers of connected cars, enhancing […]
FANY Corporation, a member of the Yoshimoto Kogyo Group, in collaboration with NTT Docomo Studio & Live and Minto have announced the launch of of the vertical short drama platform FANY :D. FANY 😀 is a vertical short drama app with episodes of around one to three minutes each, where the first few episodes can […]
Plex, the free streaming app and media server, has announced a preview of its newly reimagined Plex experience, rolling out immediately on mobile, with TV platforms coming soon. This update, currently in preview, has been in the works for nearly two years and is designed to bring everything into one seamless interface—from users’ personal media […]
FreeCast has launched its app on Roku in the US. The FreeCast app will bring the company’s lineup of over 500 free streaming channels, as well as the company’s paid Value Channels package, to Roku’s platform. A forthcoming update will add additional features, including the company’s VoD library of over 500,000 movies and TV episodes, […]