Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
MINT, a specialist in Advertising Resource Management (ARM) software, has announced a partnership with Celonis, a player in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the software, containing valuable data and knowledge about how marketing & media processes run and how they can be optimised, to deliver unparalleled value across all […]
Virgin Media O2 has partnered with Perplexity – the AI-powered search engine – to offer its customers free access to Perplexity Pro, an advanced AI-powered research assistant. Perplexity Pro (which usually costs over £150 per year) is available to all O2 and Virgin Media broadband customers via Priority from now until May 2025. The new […]
IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]
Generative AI applications are emerging as a key area in driving interest in differentiated connectivity – guaranteed uninterrupted high-end connectivity when you need it most – among 5G smartphone users globally, Ericsson ConsumerLab research shows. With the number of smartphone owners who use Gen AI apps on at least a weekly basis expected to increase […]
Bitmovin, a provider of video streaming solutions, has announced the launch of Bitmovin’s AI Contextual Advertising that combines the Bitmovin Playback Solution and Bitmovin’s Encoding to provide hyper-personalised adverts for audiences based on the content they are viewing. Bitmovin’s AI Contextual Advertising optimises ad placement for users based on a machine learning model that extracts […]
From mining on the moon to humanoid robots, DE-CIX experts Ivo Ivanov (CEO) and Dr Thomas King (CTO) evaluate some of the biggest trends and the essential interplay with communication technology. Below are 5 trends they believe will shape the connected business world, the further evolution of technology, and the interconnection business in 2025. Trend […]
Prime Video has announced its new generative AI feature, X-Ray Recaps, which is powered by Amazon Bedrock, a fully managed AWS service for building and scaling generative AI applications with foundational models. Using a combination of Amazon Bedrock models and custom AI models trained on Amazon SageMaker, X-Ray Recaps analyses various video segments, combined with […]
The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]