The Walt Disney Company and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform, bringing the two companies together “to unlock new possibilities in imaginative storytelling”. As part of a three-year licensing agreement, that signifies Hollywood’s growing acceptance of AI, Sora […]
AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]
smartclip, RTL Group’s adtech business, has announced the release of its first portfolio of AI agents built on Sidekicks, the Group’s agentic AI platform. Fully integrated into smartx, smartclip’s proprietary SSP and adserver, these agents are now available for testing with existing smartclip clients, marking the next major milestone in the company’s rapid AI rollout. […]
The main barrier to market saturation for global OTT and streaming platforms is localisation. Users want to see content in their native language on the day of its release, and traditional dubbing isn’t fast enough. Traditional dubbing means casting, studio recording, directing, and mixing, a time-consuming and very expensive process that creates a bottleneck in […]
PubMatic, Untapped Growth and tvScientific have announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results. This collaboration combines […]
ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions. Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
Barb, the UK TV measurement body, has launched the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. The Barb Data Hub is an overhaul in the underlying infrastructure for storing, processing and distributing Barb data. All the calculations required to create Barb’s DB2 daily viewing […]
NTT Data, a specialist in AI, digital business and IT services, has released the 2026 Global AI Report: A playbook for AI leaders. The playbook is based on the company’s latest research and reveals how ‘AI leaders’ are separating from competitors through strategy and execution. The analysis is based on a survey of 2,567 senior […]