ByteDance, the Chinese online tech giant that owns TikTok outside the US, says it will “strengthen current safeguards” on its AI video-generator Seedance after legal threats from Hollywood studios over the use of IP in short-form videos on social media. Seedance 2.0 has seen the rapid creation and proliferation of hyper-realistic short-form videos featuring some […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]
The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]
PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the appointment of John Petralia as Chief Marketing Officer. Petralia will lead PubMatic’s global marketing organization as the company scales AI-powered advertising technology across premium connected TV (CTV), mobile app, and omnichannel media. His appointment comes as publishers and brands move from AI […]
The Computer & Communications Industry Association (CCIA Europe) has announced the expansion of its Brussels office with two new policy managers. Charlotte Dantin joins CCIA Europe as Intellectual Property and Audiovisual Policy Manager, leading advocacy on files such as the Audiovisual Media Services Directive, content-related implementation of the Digital Services Act, and the European Media […]
iwot studios, a transmedia entertainment company creating content based on the epic sci-fi/fantasy universe The Wheel of Time, and the visual effects studio Framestore, have announced the formation of an AI Joint venture (JV). The new company will build a platform for premium entertainment franchises that will enable studios to unify their production environments across film, […]
iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]
The Cinelytic Group, a provider of AI–powered solutions for the entertainment industry, has announced the launch of SocialSense360 – an intelligent tool designed to give marketing teams faster insights into how audiences respond to film, TV, and streaming trailers, teasers, and other campaign content. The tool analyses audience reactions and provides insights and actionable recommendations […]
Public opinion research from Freshwater Strategy, commissioned by the Computer & Communications Industry Association, finds that the UK can seize the opportunity presented by AI by reforming copyright rules with voter support. The research concludes that British voters are increasingly benefiting from AI and support a regulatory regime that enables research and training in the […]