Dailymotion has announced the creation of Audience Path, a new entity for US brands and agencies that aims to improve advertising performance through AI-driven audience understanding and activation, powered by its proprietary agentic AI technology, Ray. As audiences become more fragmented, Audience Path leverages 5 billion proprietary signals to create smarter media strategies for brands […]
ServiceNow, the AI platform for business transformation, and NTT Data, a specialist in AI, digital business and technology services, has announced an expanded strategic partnership to accelerate AI-led transformation for enterprises. The companies will execute joint go-to-market and delivery commitments, including co-developing and co-selling AI-powered solutions to help organisations to transform the way work gets […]
Novocomedy, a specialist in short, funny content, has announced a technology partnership with Tessact, an enterprise‑grade AI platform for modern media supply chains, to speed up how the company ingests, enriches and versions its dialogue‑free comedy for every window–from 10–30 second vertical clips to 11’/22′ episodes and compilation specials. “Novocomedy’s promise is simple: make people […]
The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing for the impacts of agentic […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers […]
LG Ad Solutions, a provider of Connected TV (CTV) advertising technology, has announced Agentiv, an AI platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies. “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” commented Dave Rudnick, Chief Technology […]
InterDigital, a mobile, video and AI technology research and development company, has acquired Deep Render, an AI startup with a team of AI experts focusing on video codecs. Founded in London in 2018, Deep Render has worked in the use of AI in video and image compression to change the way that video is processed […]
Mahabharat: Ek Dharmayudh, the AI-powered entertainment series made a strong debut in India with over 6.5 million video views and 2.1X higher reach than platform average, the biggest opening day for a long-running show on JioHotstar. With this show, JioHotstar says it has set the blueprint for AI driven content where technology doesn’t replace creativity, […]
Nvidia and Nokia have announced a strategic partnership to add Nvidia-powered, commercial-grade AI-RAN products to Nokia’s RAN portfolio, enabling communication service providers to launch AI-native 5G-Advanced and 6G networks on Nvidia platforms. Nvidia will also invest $1 billion (€0.86bn) in Nokia at a subscription price of $6.01 per share. The investment is subject to customary […]
Global Communications Providers (CP) revenue is expected to reach $5.6 trillion (€4.8tn) by 2030, growing at a 6.2 per cent CAGR from 2025, according to Omdia’s global forecast for CP revenue and capital expenditure (capex). This steady growth is driven by technology innovation, infrastructure expansion, and strategic investment in 6G and AI. The report shows […]