ThePubverse, the media monetisation arm of ArabyAds, has signed a partnership with Whale TV, the independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region. Whale TV […]
MarketCast, the marketing research firm helping brands maximise their advertising impact and amplify brand fandom, has launched Brand Effect Pro, an advanced advertising intelligence solution designed to help marketers optimise cross-channel ad campaigns and make smarter, faster data-driven decisions on in-flight advertising creative. For over two decades, MarketCast’s Brand Effect has helped advertisers and media […]
Citing “an evaluation of current business and forecast data on the expected business development in the Entertainment segment for the second half of 2025”, the Executive Board of German broadcasting group ProSiebenSat.1 Media has adjusted the outlook for the financial year 2025. “The macroeconomic environment in the German-speaking region continues to be characterised by considerable […]
Television and streaming platforms continue to shift their approach to advertising as new industries seek to connect with audiences. Sports betting and online gaming have become central players in this space, influencing how broadcasters think about advertising slots, sponsorships, and digital overlays. As rights holders expand into streaming and advertisers experiment with targeted campaigns, the […]
Cryptocurrencies are increasingly shaping how media and advertising operate, extending far beyond their financial origins. Once niche assets, digital currencies now capture attention across platforms, offering new ways for companies to engage audiences and reward participation. From social media campaigns to innovative payment options, crypto trends are redefining audience interaction and monetisation models. These technologies […]
GumGum, the contextual-first, global digital advertising platform, has announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO). In this role, Loria will lead GumGum’s global revenue organisation and report directly to CEO Marcus Startzel. “We’re excited to welcome Katy to GumGum,” said Startzel. “She brings an exceptional track record of building […]
Gambling adverts used to pop up nonstop during live matches. Regulators and sports bodies decided this barrage isn’t healthy. Here’s a rundown of five changes shaping how gambling shows up on UK screens. From September 1st 2025, all licensed betting operators, whether based in Gibraltar or Manchester, must follow the same marketing rules. Ads have […]
The Alliance of Media Independents (AMI) and ITV are launching a new multi-million-pound commercial partnership – the AMI & ITV Backing Business Fund. The fund is exclusively for the member agencies of the Alliance of Media Independents (AMI) and their new or lapsed brands that wish to advertise on TV, making TV advertising more accessible […]
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the UK, the US, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing availability for marketers using Amazon DSP in these countries. The new integration […]
Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]