PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Lemonlight, the video production company, and AdRoll, an AI-powered connected advertising platform built for growth-minded marketers, has announced a strategic partnership to provide advertisers with a seamless, integrated solution for Connected TV (CTV) and digital campaigns. This collaboration directly addresses the industry-wide challenge of fragmented media and creative execution, enabling brands to move from strategy […]
AdRoll has announced strong early adoption of Experian’s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since April 2025, 200 brands across various industries, including retail, finance, healthcare, and hospitality, have activated Experian audiences in over 250 multi-channel campaigns, running smarter, faster campaigns across web and […]
Paramount+ UK is partnering with HelloFresh in a cross industry collaboration that will bring entertainment and fresh recipes together. Launching this autumn, the six-week campaign titled One Menu. A Mountain of Entertainment will feature more than 50 HelloFresh UK recipes, inspired by Paramount+ UK content. From fan favourites such as Yellowstone and Star Trek, to hit […]
iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]
Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver campaigns across TV, streaming, sponsorship, and branded entertainment. Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in their campaigns […]
A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising platforms. The founding members include Optable, PubMatic, Scope3, Swivel, and Triton Digital, along with supporting members such as Classify, The Weather Company, Butler/Till, Raptive, Samba TV, Newton […]
Viamedia has officially rebranded as Viamedia.ai, unveiling an AI-powered platform that transcends its television roots to solve one of the industry’s biggest headaches: the complexity of managing campaigns across traditional TV, streaming and digital channels. The evolution is powered by the integration of LocalFactor, the tech-enabled digital advertising which Viamedia acquired in March 2025. The companies have […]
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]