Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]
SeenThis, the adaptive streaming technology company, has announced a new partnership with On Device, a brand lift measurement company, to bring clients independently validated insights into the impact of their campaigns. Through this collaboration, SeenThis can now provide brand lift studies (BLS) that measure real-world outcomes such as awareness, consideration, and purchase intent, powered by […]
Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]
Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads […]
CSG has released its 2026 State of the Customer Experience Report, which finds consumers in an era of total digital saturation, bombarded with brand communications in every channel, all day, every day. The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty. CSG’s global survey of 1,200 digital […]
ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]
Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]
Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
AdTech firm Frodoh has announced a strategic partnership with CloudTV, the Smart TV OS, to accelerate the growth of connected TV (CTV) advertising in India. With several years of experience in the CTV space, Frodoh brings deep expertise in building scalable ad solutions for streaming and smart TV environments. Through this partnership, Frodoh will offer […]
StackAdapt, a technology company in advertising and marketing, has announced a direct integration with Tubi, Fox’s free streaming service. This integration gives advertisers seamless access to a large collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals.. With this integration, advertisers and agencies can connect directly to Tubi’s […]