Channel 4 Sales has announced that McCain Vibes, the hot snack from McCain, will sponsor E4 Prime Entertainment – a strand of programming airing daily on E4. Starting on September 1st, the six-month partnership will see McCain Vibes sponsor over 300 hours of entertainment between 6pm and 11pm, which includes shows such as Below Deck, […]
Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]
Yahoo UK has announced the promotion of Rachel De Fusto to Head of Agency and Investment, as the second major move in Yahoo’s UK office following the appointment of Tom Curry as UK Managing Director in July. In her new role for the UK, De Fusto will be responsible for leading a team across Agency development […]
Trailblazing Sports Group, a deal marketplace and expert consultancy for brand partnerships for women’s sports properties and athletes, has announced the launch of Trailblazing Moments, a net new inventory solution allowing brands to align with the biggest moments in women’s sports. Trailblazing Moments, powered by Transmit, addresses the key challenge brands and agencies face today: […]
Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]
Disney Entertainment has made new leadership hires in its technology organisation. Adam Smith, Chief Product & Technology Officer, Disney Entertainment & ESPN, shared internally that he has hired two new Executive Vice Presidents (EVP) – Tony Donohue and Erin teague – as he continues to add to his leadership team. Donohoe joins immediately as EVP, […]
DeepIntent, the healthcare advertising platform, has announced the release of its HealthFirst FAST Package, a performance-driven solution delivering scalable access for healthcare advertisers. Built for healthcare performance, the new FAST offering connects brands looking to reach verified patients and providers across streaming publishers, with launch partners including LG Ad Solutions, Pluto TV and more. “As […]
Ribeye Media, a provider of programmatic advertising solutions designed specifically for local media companies, has appointed Philip Inghelbrecht, CEO and Co-Founder of Tatari, a technology company modernising TV advertising, to its Board of Directors. Ribeye says it is entering a new phase of accelerated growth fueled by record-breaking revenue, new product releases, rapid expansion into […]
Tiledmedia, a provider of advanced video player technology, is using IBC 2025 to demonstrate how its pioneering Tiledmedia Player helps service providers launch innovations faster, reap transformative return on technology investment, and deliver loyalty-generating viewer experiences. This September in Amsterdam, the company will reveal the Tiledmedia Player’s full set of capabilities that can help broadcasters, […]
Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]