Comcast Advertising, the advertising division of Comcast, has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, […]
Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]
Roku has announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed. “In order to meet growth marketers’ needs across all […]
ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]
smart UK Automotive has announced its first UK television sponsorship, partnering with Channel 5 to sponsor the ‘Outdoor Adventure’ strand across both linear and streaming on My5. This collaboration marks smart UK’s return to broadcast television and its debut in TV sponsorship. The ‘Outdoor Adventure’ programme strand incudes popular titles such as Tales from the […]
The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]
Proximic by Comscore, a division of Comscore and a provider of audience and content targeting solutions for programmatic activation, has released its inaugural State of Privacy in Advertising report. The report compiles industry-wide survey research, delving into the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape. The report […]
Sky Media, the advertising arm of Sky, has announced that UpCircle, the UK-based sustainable skincare brand, is to launch its first TV campaign. This milestone follows UpCircle winning £250,000 of media as part of the 2023 Sky Zero Footprint Fund, a £2 million initiative amplifying brands that are making a positive impact on the planet. […]
Supponor, recently acquired by TGI Sport and a specialist in virtual advertising for sports, has delivered the first-ever deployment of its virtual advertising (VA) technology for the Hellenic Football Federation (HFF), the governing body of Greek football, during the Greek men’s national team UEFA Nations League fixture between Ireland and Greece, held at Dublin’s Aviva […]
LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”. Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]