Outvertising, the volunteer-run LGBTQIA+ advocacy group and lead organisation in the All In LGBTQIA+ Working Group, is celebrating International Pronoun Day by launching the Pronouns in Adland resource. As part of the industry’s All In Action Plan, led by the Advertising Association, ISBA, and the IPA, the new guide has been designed to help industry […]
In the fiercely competitive sports betting industry, advertising plays a vital role in gaining visibility and staying ahead of the competition. Whether it’s UK-based Gamstop sites known for their strict regulations or non-Gamstop betting sites that offer greater flexibility, enhanced gaming options, and attractive bonuses, evidenced in John Smith’s review, one thing remains consistent across […]
The Portuguese government has announced a gradual phasing out of advertising on RTP television channels, aiming for a completely ad-free public broadcaster by 2027. This decision, which has long been sought by private operators, is part of the government’s Action Plan for Social Communication that aims to address the challenges facing the public broadcaster. To […]
The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a new test with Meta of a first-to-market optimisation solution for advertisers. IAS’s third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem […]
DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. With the fragmentation of the media […]
Prime Video streaming service is set to increase the number of ads viewers see whilst using the streaming service if they don’t pay the extra £2.99/$3.99 fee to remove them. Amazon will roll out more adverts on the service early in the new year, according to a report in the FT. It’s unclear just how […]
Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]
LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]