Channel Factory, the brand suitability and contextual advertising platform, has partnered with Google TV to sell inventory of Google TV Masthead’s ad units on Google TV and Chromecast with Google TV devices in major and emerging markets. With personalised recommendations from Google, users can discover new movies and shows based on what they’ve watched and […]
Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and maximise sponsorship performance in the digital landscape. This collaboration will enable customers to unlock insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater’s […]
Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market. As part of Premion, Octillion will drive the partnership’s mission to revolutionize connected TV (CTV) and […]
Channel 4 is the new sponsor of KISS Breakfast, marking the first time that the broadcaster is sponsoring the Bauer Media radio station. The multi-year sponsorship, beginning immediately, will see a variety of Channel 4 trails, spotlights and credits featuring across the station’s content. Components of the sponsorship include three 10-second credits during each hour […]
Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UK’s most popular classical music station, Classic FM. The campaign, “You May Not Know The Name, But You Will Know The Music,” has been produced in-house at Global and it showcases how ingrained classical music is in popular culture. […]
Japan’s Fuji Media Holdings has held an emergency board meeting after 80 advertisers, including the likes of Toyota, McDonald’s, 7-Eleven and SoftBank, said they would pull adverts from its TV channel. The company is accused of failing to respond adequately to a sex scandal involving Masahiro Nakai, a 52-year-old former star in the boyband SMAP, […]
Locality, the preeminent local video solutions provider, has announced the appointment of Steve Silvestri as its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for addressing the challenges posed by a […]
Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]
ITV has announced three new investments to add to its Media for Equity portfolio at the start of 2025 in ufurnish.com, an online furniture search and comparison platform, mynestegg, a Pension & Stocks and Shares ISA consumer savings platform and Tryp.com, a personalised travel platform. As part of ITV Adventures Invest, its Media for Equity […]
Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]