Today’s television screen makes it possible to watch your favourite shows and revolutionise millions of viewers’ perspectives towards gambling. Television has supported the growth of the gambling sector over the years and enhanced how people comprehend and engage with it. The increased number of programmes on gambling advertisements changed the perception of gambling. Let’s try […]
UK advertising recorded £10 billion (€11.9bn) spend during the second quarter of 2024, marking a 13.4 per cent increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now […]
Despite a tough economic background and the success of the Olympic Games on fellow PSB France Télévisions, commercial broadcaster TF1 has reported a rise in its ad revenues over the first nine months of 2024, driven by streaming activities. TF1 Group has posted a consolidated revenue of €1.59 billion for the first nine months, a […]
Adform, the media buying platform, has announced the expansion of its partnership with Happydemics, the actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ metrics provides insights for more effective media optimisation and complements Adform’s existing suite of measurement tools, enhancing the ability to optimise spend across channels. By […]
GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]
Vibe has announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs) to fully leverage the power of Streaming TV advertising. These new tools — Vibe IQ2, Vibe AI Assistant, Vibe Studio, and Vibe Connect — are specifically designed to democratise CTV advertising, a space historically dominated […]
Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]
Hightouch, the composable CDP, has announced a new solution to streamline and accelerate Connected TV advertising. This unified offering empowers advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape of DSPs, OEM platforms, and measurement tools. “We’ve helped brands like PetSmart, Warner Music, and WeightWatchers use their data to drive incremental […]
Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]