LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]
System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]
Remember those days when every commercial break seemed to feature a Wonga advertisement? Back in 2014, if you lived in the UK, Canada, many parts of Europe or even South Africa then the name likely rings a bell for you. While they share a brand name, the companies are independently run and today we’re focusing […]
Amazon’s latest quarterly earnings report revealed its advertising business surging by 18 per cent year over year to $17.3 billion (€16.8bn). Overall Amazon net sales was $187.8 billion in the quarter, with net income of $20 billion. There was a strong performance at Prime Video, where Thursday Night Football averaged 13.7 million viewers. CEO Andy […]
Rimmel London has returned as Made in Chelsea’s official sponsor, as Channel 4 Sales announces a new partnership with the beauty brand, part of the multinational beauty company Coty. Effective immediately Rimmel London is sponsoring Made in Chelsea across programming on E4 and Channel 4 streaming, which includes all 28 seasons to date. The deal […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
MINT, A specialist in AI-powered Advertising Resource Management (ARM) software, has acquired info³, an international IT company specialising in Intelligence Management Solutions for the media and marketing functions. With a client portfolio featuring some of the world’s largest multi-national brands—including L’Oréal, Beiersdorf, Richemont, Lactalis, Kering, Cooper, and Longchamp — info³ brings a wealth of experience in […]
Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the […]
StackAdapt, the AI-powered programmatic advertising platform, has announced a $235 million (€226.4m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and four other investors. This funding values StackAdapt at approximately $2.5 billion, with annual revenues of […]
Adweek, a resource of news, research and insights for the advertising, marketing and media community, has partnered with Roku to launch ‘Best of Big Game Commercials’, a one-stop shop for US fans who want to dive into the ads from this year’s Super Bowl and the best ads from years past. Featuring short standalone videos, […]