Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
AudienceXpress, a Comcast Company and video sales house, has revealed findings from the fifth iteration of its Streaming TV Uncovered study, (previously Advanced TV Uncovered) conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It reveals a positive outlook for overall marketing […]
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV […]
Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Next-Gen Media has become the newest member of the British Association for Screen Entertainment (BASE). They join the BASE community, with over eighty-five organisations united in supporting and developing the UK Home Entertainment industry. As a digital out-of-home (DOOH) organisation within the student market, Next-Gen Media promotes positive opportunities to enrich student life and operates […]
JD have launched a media-first cinema and OOH immersive campaign that invites cinemagoers to capture their authentic meaning of ‘family’, putting audiences on the big screen through a sharable, interactive foyer activation. The idea initiated by Goodstuff and activated by Digital Cinema Media (DCM) and Grand Visual, aims to elevate the core idea at the […]
Chyron has announced updates to Virtual Placement with new tools and enhancements tailored to American football broadcasts. Virtual Placement 7.7 is designed to elevate the game-day viewing experience with dynamic and automated graphics. From field goal targeting to updated red zone features, this release provides broadcasters and venue operators with tools to enrich storytelling and […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
With Comcast planning to spin off its cable channels into a separate company, MediaRadar analysed a sample of ad spend from Comcast Corporation channels, including Bravo, CNBC, E! Entertainment, Golf Channel, MSNBC, NBC, Oxygen Network, Syfy Channel, Telemundo and USA Network. All channels, except Bravo, NBC and Telemundo, will be separated from Comcast’s media umbrella […]
Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]