Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]
FreeWheel, the technology platform for the television advertising industry, has announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetisation, joins the Contextual Marketplace, […]
WARC Advisory and audio media and entertainment company, Audacy, have published a new whitepaper. Breaking Down the Barriers Behind the Audio Investment Gap takes on a number of misperceptions driving the under-utilisation of audio by marketers. In-depth interviews were conducted with 21 experts across leading brands, agencies, measurement companies and publishers in the audio field […]
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4 to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time, making it one of the few programmatic partners to offer access to Channel 4’s programmatic TV inventory. “Our clients can now tap into broadcast video on […]
ThinkAnalytics, a specialist in AI-driven video discovery, viewer insights, and targeted advertising, has launched ThinkContextualAI, a contextual advertising solution for privacy-first, audience-aligned advertising. ThinkContextualAI leverages a proprietary ontology of more than 40,000 metadata tags, crafted to decode not only what content is about but why it resonates with individual viewers. With this insight, ThinkContextualAI allows […]
The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]
Happydemics, a specialist in brand metrics and ad performance measurement, has announced it has raised €13 million in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and continue its work with marketers looking to get better returns […]
Nielsen has announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with a number of demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country. The Nielsen Advanced Audiences solution offers seamless […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]