FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech and digital media, has announced a strategic investment from DoubleVerify (DV), the software platform for digital media measurement, data and analytics. “This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” commented Rich Ashton, Managing […]
Channel 4 has secured wine retailer Laithwaites as the launch partner of its upcoming social-first food and drink channel, Channel 4 Served – part of a multi-platform partnership including sponsorship of food programming across Channel 4 and UKTV that has already commenced. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef […]
The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some. Ads are increasingly making their way into our favourite shows, echoing the traditional TV ad models we once left behind in favour of subscription-based content. However, […]
ITV has announced its new Proximity Shopper addressable advertising offering and new elements to its Retail Match solution – providing increased targeting and insights for FMCG advertisers through ITV’s advanced self-serve addressable platform Planet V. Proximity Shopper, in partnership with Circana, a market insights company, is now available in Planet V. It provides a dynamic […]
Pentland Brands has secured a deal to become the first official channel sponsor of TNT Sports. Starting immediately, the collaboration will showcase six of Pentland’s brands – Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo – with activation spanning TV, on-demand and social media. The campaign debuts alongside the Nottingham Forest vs Manchester United Premier League […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
After fierce pushback the BBC has dropped plans to sell adverts on its podcasts in the UK. In 2024, BBC Studios set out proposals to sell adverts in a push to make more money to support the corporation away from its traditional licence fee income. But companies in the commercial radio and podcasting industry hit […]
Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after essentials, while 88 per cent hope to maintain or reduce spending across most categories this year (Source: DCM/everyday people 2025). This makes it more important than […]
iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]