With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has announced that it has sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more advertisers investing in the upcoming Winter Games. “With the resurgence of the Olympic movement, our strongest Sports Upfront in history, the early sell […]
DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DirecTV Remote, making it easier for brands to reach TV audiences on the go. Launched at CES last year, DirecTV Remote is the company’s dedicated (DOOH) […]
As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]
Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ – its proprietary data-as-a-service offering – through a deepening collaboration with data cloud and clean room provider, Snowflake. The ongoing partnership directly addresses urgent demand from advertisers industry-wide: access to large-scale data in a privacy-compliant way. […]
NBCUniversal, independent agency RPA, FreeWheel, and Newton Research have announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimise a single premium video investment across platforms in seconds. Newton, NBCUniversal and FreeWheel’s agents orchestrate cross-platform video […]
Roku has become now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimising off outcomes. This expansion of Roku and iSpot’s partnership seeks to help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes […]
Channel 4 Sales has secured a two-year deal with Ford as the lead sponsor of Channel 4 Documentaries, extending their partnership from January 2026 to December 2027. The deal continues a collaboration between both parties that began in 2021, with Ford’s branding set to feature across broadcast, streaming, and a dedicated Channel 4 Digital pot […]
Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”. NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]
Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and Galbani sponsor Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus food content on U&Dave, U&W […]