At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]
Mercedes-Benz Vans UK has signed a deal to sponsor movies across the Great! network of TV channels in a new 12-month deal beginning this October. The sponsorship will showcase the Mercedes-Benz Sprinter range alongside movies shown across the Great! channels – airing on Freeview, Sky, and Virgin Media – in a partnership led by Sky […]
Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]
ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative threshold to run across ITV’s broadcast and streaming platforms. Following the expansion of ITV’s commercial creative production service to include the […]
Automotive companies including Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first brands to use ITV’s new addressable advertising solution for car manufacturers – Auto Match. Auto Match, which was announced in March this year, is an advertising solution in partnership with Carwow, the UK’s largest online destination for car changing. Available through […]
Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
Cint, a specialist in research and measurement technology, and Affinity Solutions, the consumer purchase insights company, has announced a strategic partnership that redefines outcomes-based measurement by connecting survey data to actual consumer purchase behaviour. The partnership combines Cint’s extensive global audience network with Affinity Solutions’ real-time transaction data from over 150 million credit and debit […]
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In partnership with Janus Strategy & Insights, Dish Media’s study, titled The Perfect Match: Addressable TV For Maximised Reach and Revenue reveals how reallocating a portion of media budgets […]