CNMC, the Spanish regulatory body, has issued a €500,000 fine on Atresmedia for putting commercials on FTA channel La Sexta and OTT platform Atresplayer without identifying the advertising content. According to the TV law in the country, advertising content must be clearly identified with the word ‘advertising’ and differentiated from the rest of the programming. […]
Relo Metrics, the AI-powered sponsorship analytics platform, has released its 2024–25 NHL Brand Exposure Value Report. The report gives an in-depth look at how brands performed across broadcast and social media throughout the regular season. The NHL continues to prove itself as one of the most valuable sports leagues for brand exposure, delivering an impressive […]
The integration of IP Österreich into RTL AdAlliance is now complete. Austria’s multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. As part of RTL AdAlliance, the company has adopted […]
Channel 4 Sales has announced that Genesis, the Korean premium car brand with the luxury experience, will sponsor film programming across Channel 4. Starting immediately, this year long deal will incorporate sponsorship of film programming across linear and streaming. The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 […]
Research from Ampere Analysis estimates that the 2025 UEFA European Women’s Championship will generate at least €32.5 million in sponsorship revenue, a 112 per cent increase on the previous event in 2022. Expansion in the fanbase for the Women’s Euros has been a key driver of this growth. Ampere’s Sports Consumer data indicates that 76 […]
This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign names GetYourGuide as the Official Travel Experience Partner of Sky Sports, helping viewers discover an way to discover and book experiences inspired by the thrill […]
For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and sheer familiarity that cuts through, even in a distracted world. But while TV ads are good at grabbing attention, whether people actually try the product […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API. The integration brings Threads ad support into Innovid’s Social Ads Manager, enabling marketers to activate the channel alongside other Meta properties. With more than 350 […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]
Online engagement data highlights the Glastonbury 2025 acts drawing the most audience interest, giving marketers a view on where to focus their campaigns. The data, from adtech firm Quantcast, reveals Olivia Rodrigo leads the way at 52.7 million interactions, just edging out Rod Stewart with 51.6 million. Charli XCX follows with 15.4 million, having doubled […]