Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]

Netflix has reported “another successful” Upfront in the US, finalising deals with a number major holding companies and independent agencies. “This year, we more than doubled our overall commitments, which is in line with our expectations, and saw year-over-year growth across all key categories like Retail, CPG, Telco, Health & Wellness, Entertainment and Tech,” said […]

Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) […]

AdGood, a nonprofit organisation seeking to revolutionise access to Connected TV (CTV) advertising for mission-driven organisations, has announced a new partnership with A+E Global Media. Through this collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organisations across the country. This partnership enables nonprofits of all sizes to access CTV ad […]

OSN, an entertainment provider in the MENA region, has announced a partnership with advertising technology player The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s programmatic video inventory. Advertisers can now reach audiences at scale across OSN’s library of arabic and international […]

The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]

Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]

Celebrity cameos have been used in advertising for many years. These ads use a surprise celebrity feature to create a memorable moment, often blending humour, aspiration (wanting to live like the celeb does), and trust. It’s common to see a famous footballer pop up in a supermarket ad, or a BBC star coming up during […]

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]