The BBC’s iPlayer received a record level of mobile traffic in June, whilst viewing on PCs dropped to an all-time low in terms of viewing percentage. The BBC reports that a record 32 per cent of total iPlayer programme requests for TV and radio in June came from mobile and tablet devices, with 44 per […]
Mobile TV viewers are more focused on TV content when viewed on their smartphones than on larger devices, according to the findings of additional analyses of a study conducted by Boston-based market research firm Chadwick Martin Bailey for the Council for Research Excellence (CRE). The study – TV Untethered – was launched in November 2012 […]
Findings from the US’s Federal Communications Commission (FCC) indicate increased competition in the market for the delivery of video programming. The findings emerged as the FCC adopted its 15th Report to Congress on the status of the market. The Report, which covers 2011 and 2012, measures the market’s progress toward increasing competition and diversity in […]
The Search Agency, a global online marketing firm, has released its latest State of Paid Search Report which found that the second quarter of 2013 marks the first quarter ever in which tablet cost-per-clicks (CPCs) exceeded desktops, with the average tablet CPC on Google 1.7 per cent higher than the average CPC on desktop. “The […]
Innovid, the technology platform delivering immersive video advertising, has released its Interactive Video Advertising Benchmarks: H1 2013 report, showing that campaigns leveraging video interactivity could increase ad engagement by 232 per cent. The report also shows that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, […]
Australian adults spend on average four hours per day doing sedentary leisure activities such as watching TV compared with only half an hour of physical activity, according to data released by the Australian Bureau of Statistics. Paul Jelfs, from the Australian Bureau, said the 2011-12 data reveals a tendency for high levels of sedentary behaviour […]
Subscribers to major subscription video services watch four times as many TV shows as movies – and they are just as likely to gravitate to old Star Trek episodes as something from the past year. These are among the findings of a new GfK report that defines the actual viewing habits and preferences of subscribers […]
Research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows such as Glee and The Walking Dead. The firm finds 14 per cent of smartphone/tablet users surveyed in Q1 2013 have […]
According to the Quarterly Multi-Screen Usage Study from NPD DisplaySearch, 85 per cent of tablet owners and 65 per cent of smartphone owners in 15 countries surveyed view online content on their mobile devices instead of on their TVs at least some of the time. Of the people who used mobile devices to view online […]
Research from comScore reveals that 16 per cent of Canadian adults say they no longer watch any traditional TV and exclusively stream content online. The findings also show that 45 per cent of respondents say they watch both TV and online video content, 35 per cent just watch TV and 4 per cent watch neither. […]