Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]
The Paris 2024 Paralympic Games will deliver increased exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience. By combining free-to-air, commercial, and pay-TV platforms with digital and social media […]
Expanding its relationship with LiveU, ITV News is deploying technology from across LiveU’s IP-Video EcoSystem for live newsgathering. Initiated in 2022, the deployment spans the full video production chain from contribution and production to distribution. Multiple LiveU portable mobile encoders are deployed nationwide for daily newsgathering, including both the LU800 and LU300. Multi-cam LU800 units […]
Warner Bros Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that it says enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD adds WBD […]
FuboTV, the sports-first live TV streaming platform, has launched BKFC TV, a FAST channel covering Bare Knuckle Fighting Championship (BKFC), the combat sports promotion. This marks the first time BKFC TV is available outside of the BKFC app. The channel programmed in partnership by Fubo and BKFC, showcasing BKFC’s flagship events, BKFC Prospect Series events […]
Channel 4 Sales has secured Furniture Village as the sponsor of the Quality Entertainment strand across UKTV and Warner Bros Discovery (WBD) channels. Effective immediately, Furniture Village will sponsor over 2,600 hours of content across UKTV’s Alibi, Eden, Gold, U&W and U&Drama plus WBD’s Really and HGTV. This partnership is a continuation of Channel 4 […]
Searchlight Pictures’ Kinds of Kindness will make its streaming debut on Disney+ in the UK on August 30th. From the Oscar-nominated director of Poor Things, Yorgos Lanthimos, the dark comedy features a star-studded cast, led by Emma Stone, Jesse Plemons and Willem Dafoe. The movie is a triptych fable following a man without choice who […]
Virgin Media O2 has launched the third chapter of its To ‘Better and Beyond’ campaign – Walrus Whizzer – an integrated campaign from VCCP which seeks to highlight the freedom that better broadband brings. Set to the soundtrack of Billy Ocean’s Suddenly, the 60” hero campaign film emulates the feeling experienced when using Virgin Media […]
Following the launch of its ad-supported plan in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK in 2023, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, commented: “The strong momentum of our ad-supported plan, following its launch […]
Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]