Warner Bros Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that it says enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD adds WBD […]
FuboTV, the sports-first live TV streaming platform, has launched BKFC TV, a FAST channel covering Bare Knuckle Fighting Championship (BKFC), the combat sports promotion. This marks the first time BKFC TV is available outside of the BKFC app. The channel programmed in partnership by Fubo and BKFC, showcasing BKFC’s flagship events, BKFC Prospect Series events […]
Channel 4 Sales has secured Furniture Village as the sponsor of the Quality Entertainment strand across UKTV and Warner Bros Discovery (WBD) channels. Effective immediately, Furniture Village will sponsor over 2,600 hours of content across UKTV’s Alibi, Eden, Gold, U&W and U&Drama plus WBD’s Really and HGTV. This partnership is a continuation of Channel 4 […]
Searchlight Pictures’ Kinds of Kindness will make its streaming debut on Disney+ in the UK on August 30th. From the Oscar-nominated director of Poor Things, Yorgos Lanthimos, the dark comedy features a star-studded cast, led by Emma Stone, Jesse Plemons and Willem Dafoe. The movie is a triptych fable following a man without choice who […]
Virgin Media O2 has launched the third chapter of its To ‘Better and Beyond’ campaign – Walrus Whizzer – an integrated campaign from VCCP which seeks to highlight the freedom that better broadband brings. Set to the soundtrack of Billy Ocean’s Suddenly, the 60” hero campaign film emulates the feeling experienced when using Virgin Media […]
Following the launch of its ad-supported plan in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK in 2023, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, commented: “The strong momentum of our ad-supported plan, following its launch […]
Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
Polish telco Play is now offering the full SkyShowtime service to its customers in Poland, providing a range of entertainment in one place. Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two new linear channels – SkyShowtime 1 and SkyShowtime […]