DAZN, the sports streaming platform sports, and Bitpanda, the European crypto broker, have announced a multi-market partnership. This collaboration spans five European markets: Germany, Austria, Switzerland, Italy and France and aims to engage DAZN’s audience through high-visibility advertising and sponsorships across premium DAZN rights. The partnership will see DAZN and Bitpanda work together across top […]
Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]
Netflix has shared its latest Engagement Report, which shows what people watched on Netflix from January to June 2024. Introducing the report, the streaming platform said: “Watchtime — or engagement — is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others. In the first half of […]
FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]
Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]
Sportian, the sports division of Globant, is partnering with martial arts organisation ONE Championship to protect its content against piracy. Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by La Liga, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VoD platforms, search engines, social media, […]
NHK World-Japan, the English-language international service of Japan’s public media organisation NHK, is expanding its distribution in Germany in collaboration with HD+. The German TV platform operator has integrated the channel into its streaming package HD+ IP as well as its multiscreen service HD+ MultiScreen, enabling reception on smartphones, tablets and further TV sets in […]
FreeWheel, the tech platform for the video advertising industry, and TV 2, the Norweigan commercial broadcaster, have announced a partnership that will enable TV 2 to scale its monetisation strategies. The collaboration will empower the media company to increase operational efficiency while implementing FreeWheel’s technology to maintain high standards of data privacy. It will also […]
Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]
IBC has announced that 45,085 visitors from 170 countries converged on the RAI Amsterdam on September 13th-16th, bringing together the global media, entertainment and technology communities. In addition to drawing 2,000+ more visitors than last year, the show attracted over 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached […]