ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]

wedotv, the free streaming sports & entertainment network, has expanded its audience in the UK via Freeview.  The company’s FAST channel wedotv movies is now available to viewers receiving Freeview via connected TVs  on channel 275. “wedotv has been in the UK market and steadily growing for the past four years; first as our flagship […]

Audible, the audiobook and podcast service, and Disney Publishing have released three new Audible Originals from Disney’s Frozen, Disney & Pixar’s Cars, and Star Wars, in addition to 60 audiobooks featuring stories including Finding Dory, Marvel’s Avengers, Monsters Inc, Mulan, and Toy Story. The three, new Audible Originals releasing today feature multiple Disney character voices and immersive sound design. The […]

DAZN, the sports streaming platform sports, and Bitpanda, the European crypto broker, have announced a multi-market partnership. This collaboration spans five European markets: Germany, Austria, Switzerland, Italy and France and aims to engage DAZN’s audience through high-visibility advertising and sponsorships across premium DAZN rights. The partnership will see DAZN and Bitpanda work together across top […]

Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]

Netflix has shared its latest Engagement Report, which shows what people watched on Netflix from January to June 2024. Introducing the report, the streaming platform said: “Watchtime — or engagement — is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others. In the first half of […]

FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]

Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]

Sportian, the sports division of Globant, is partnering with martial arts organisation ONE Championship to protect its content against piracy. Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by La Liga, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VoD platforms, search engines, social media, […]