Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
The European VOD Coalition has announced SkyShowtime as the latest European streaming service to join its ranks. Available to consumers in more than 20 European markets through multiple platforms and connected devices, SkyShowtime has established itself as a committed national partner since launching in 2022. SkyShowtime joins the Coalition at a vital time for the […]
Free Ad-Supported Streaming TV (FAST) has emerged as a game-changing opportunity for content owners to monetise their libraries while reaching a global audience. But what does it take to launch your own FAST channel? Here, FAST Channels TV addresses key questions about creating and managing a FAST channel, providing valuable insights for content owners eager […]
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3 per cent, totalling €16 billion (2023: €15.3 billion). This growth is primarily driven by subscriptions and advertising revenues in the audio and video streaming segments. At least single-digit percentage growth is […]
Netflix has opened a new office on the traditional land of the Gadigal people in Chippendale, Sydney cementing what it called “a bright future” for the next decade of Australian stories. Netflix Co-CEO Greg Peters welcomed a room full of Australian creatives, policymakers, media and industry peers to the new hub that will serve as […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]
TV5Monde and Samsung have signed an agreement for the launch of two FAST channels on Samsung TV Plus, Samsung’s AVoD service. TV5Monde Voyage is available immediately in France and TV5Monde Info will be available from December on the Samsung TV Plus service in both France and Italy. TV5Monde Voyage offers travel and lifestyle content with a […]
IBC has announced the Call for Challenges for the 2025 Accelerator Media Innovation Programme, inviting proposals for transformative, fast-track innovation projects that will help shape the future of the media and entertainment technology sector. The deadline for submissions is December 6th. IBC will select 12 project proposals that will go forward to be pitched in […]
From October 28th, Swisscom’s blue Binge will launch a combined Netflix Basic and Disney+ subscription (Standard option) for CHF 19.90 (€21.28) per month, making it around 28 per cent cheaper than paying for the Netflix and Disney+ packages separately. The minimum subscription period for blue Binge is one year, but it can be upgraded at […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]