Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
Veritone, a specialist in building human-centered enterprise AI solutions, has announced it will manage and monetise the content library of Court TV. Court TV, the multiplatform television network known for its live coverage of some the most compelling trials in the US, boasts an archive of legal content that dates to the channel’s founding in […]
TV viewership in Italy remained relatively stable in H1 2024 compared to the same period in 2023. While overall daily viewership remained slightly above 8.55 million, prime-time audiences increased marginally by 0.5 per cent to 20.12 million, according to Italy’s Communications Regulatory Authority. However, compared to 2020, both daily and prime-time viewership declined significantly, by […]
Channel 4 reports that is has trebled its YouTube full episode UK views in 2024 – driven by the likes of Untold, Hollyoaks, Murder Case: The Digital Detectives and Football Cops – leading the way in reaching digital natives on new platforms while building on its status as the fastest-growing streamer this year. Its social output […]
SkyShowtime has launched a Half Price for Life promotion to mark the launch of its new Premium plan. Running from October 29th to December 9th, this offer allows customers to indulge all the benefits of SkyShowtime’s Premium plan at 50 per cent off, for life. Available to new and existing customers who sign up for […]
At MIPCOM 2024, Maria Rua Aguete, Head of Media and Entertainment at Omdia, highlighted Brazil’s rapid rise in the free ad-supported streaming TV (FAST) market. Brazil is projected to triple its FAST revenue from $119 million (€110m) in 2024 to $303 million by 2029, and the country is set to become the third-largest FAST market […]
Samsung, for the first time, has released user data on its FAST service Samsung TV Plus, claiming it now has 88 million monthly active users, and is the number one app on Samsung TVs in the US. Samsung is the best-selling TV brand in the US, and Samsung TV Plus is installed on every device. […]
Netflix has launched Moments — a new mobile feature available globally today on iOS and in the coming weeks on Android — which allows users to save, relive, and share their favourite Netflix scenes. If a user is, for example, watching the latest season of Bridgerton on their phone and wants to save the scene […]
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]
The growing adoption of 4G/5G services and steady growth in fibre broadband subscriptions will drive the total telecom and pay-TV services revenue in Indonesia at a compound annual growth rate (CAGR) of 4.5 per cent from $15.1 billion (€13.9bn) in 2023 to $18.8 billion in 2028, forecasts GlobalData, the data and analytics company. GlobalData’s Indonesia […]