Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]
Netflix accounted for 19.7 per cent of French Internet traffic in 2022 according to comms regulator Arcep’s annual report on the State of the Internet in France. The breakdown by origin of traffic to customers shows that the top five companies also include Google, Akamai, Meta and Amazon and represent 54 per cent of traffic. […]
Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]
Starzplay, the MENA SVoD service, has launched the Starzplay Store, bringing users access to box office movies immediately after their theatrical run without the need for a subscription. Users now have access to watch the biggest releases at their convenience via TVoD. Audiences can enjoy box office hits like John Wick 4 and Shazam! Fury of […]
Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]
Extraction 2 held the top spot on Netflix’s English Films list for the third straight week with 17.5 million views, making it the most-viewed title on the streaming service again in the week commencing June 26th. To date, the Chris Hemsworth-starring blockbuster has 102.5 million views. The first installment of Extraction also held strong on […]
Kalvin Phillips: The Road to City, a NEO Studios production, debuts exclusively on Prime Video globally on July 19th. Incorporating 12-months of filming, the single one-off documentary follows Phillips from his early start in Leeds Academy, to reaching the dizzy heights of the Premier League and the FIFA World Cup, to transferring to Manchester City […]
Sky-owned streaming service NOW has announced the appointment of Jacob Bridges as Managing Director, replacing Marina Storti who is stepping down from the role after six years following a 21-year career with Sky. Bridges held the position of Commercial Director, reporting directly into Storti, but will take on the new role of Managing Director […]
Research from Ampere Analysis reveals that India’s leading streaming service, Disney+ Hotstar, has changed its strategic focus in response to rising costs, in particular sports rights costs. Rather than pursuing new subscribers at any price, the player is pivoting towards a focus on profitability and increasing ARPU (Average Revenue per Subscriber). Despite recent subscriber declines, […]
A month on from Netflix’s password-sharing crackdown, a quarter of UK subscribers (27 per cent) are looking to cancel the streaming service or downgrade their package, according to comparison site Broadband Genie. About 2.5 million subscribers say they are eyeing the exit door since Netflix announced its controversial change, which means account holders can no […]