Almost nine in ten (88 per cent) of the leading telcos in the US and UK are planning to offer ‘super bundling’ as they prioritise revenue growth and customer retention. That’s according to a survey of 115 telco leaders — senior strategic decision makers and budget holders within telecommunications brands — who are eyeing how best to […]
The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]
Ten years ago this week, Orange is the New Black premiered on Netflix. Along with House of Cards, which came out a few months earlier, it was one of the very first Netflix series. In a blog post, Netflix co-CEO Ted Sarandos said: “It’s easy to hear some of the stories from those early days […]
Disney Japan and HJ Holdings have announced the launch of a new bundle plan for Disney+ and Hulu Japan services, offering a catalogue of global and Japanese entertainment to consumers. Hulu Japan, operated by HJ Holdings (a subsidiary of Nippon Television Network Corporation) and the SVoD platform for Nippon TV, houses on-demand viewing of series […]
All three seasons of The Witcher dominated Netflix’s English TV List in the week commencing July 3rd as Season 3: Volume 1 reigned at #1 for the second week with 13.8 million views (66.5 million view hours divided by 4.82 runtime hours). Viewerss revisited Geralt, Ciri and Yennefer’s journey, sending Season 1 to #6 (2.6 […]
The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]
Three ISPs gained 0.2 Mbps for the month of June on the Netflix ISP Speed Index, a monthly update on which ISPs provide the best prime time Netflix streaming experience. Two ISPs in Pakistan — Optix and Wancom — increased to 2.8 Mbps, and Direct TV in Colombia also increased to 2.2 Mbps, since May’s […]