Yahoo Advertising has unveiled new research on Advanced TV (ATV) advertising, which explores marketer preferences for ATV buying and partner selection. Yahoo polled over 300 US ATV marketing decision makers for the study, including brand and agency executives. “Advanced TV represents a significant opportunity for advertisers,” said Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo. “It […]
Streaming platform Rakuten TV is launching a new football FAST channel, DAZN Women’s Football, for football fans to enjoy all the excitement of the game they love, coinciding with the FIFA Women’s World Cup. DAZN Women’s Football Fast channel will give fans front row seats to the very best action in women’s football, including live […]
Mixed martial arts organisation UFC and pay-TV operator Foxtel have reached a multi-year agreement that will make Foxtel and Kayo Sports the exclusive distributor of all UFC Pay Per Views in Australia. Starting in January 2024, all UFC Pay Per View events will be broadcast exclusively on Main Event on Foxtel and Kayo Sports, while […]
Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]
Football’s governing body FIFA is expanding OTT service FIFA+ as it becomes available on five new connected TV apps: Samsung TV, LG, VIDAA, Amazon Fire, and Android TV, and five new FAST channel platforms: Samsung TV Plus, LG Channels, VIDAA Channels, The Roku Channel and Rakuten TV. This move is aimed at allowing more football […]
Samsung Electronics has added OTT service FIFA+ to Samsung TV Plus as part of the continued growth of the brand’s free-access sports offering for Samsung customers. The FIFA+ FAST channel on Samsung TV Plus will feature an offering of original documentaries, archive footage, and highlights from previous Men’s and Women’s games, building upon the existing […]
The number of unique users of SVoD platforms in Italy was 15.3 million in March 2023, stable compared to the previous month, but down from 16.7 million in the same month in 2022. A report by Italy’s National Communications Authority (AgCom), shows that Netflix maintained the leadership position with an average of 8.9 million unique […]
In an increasingly fragmentated streaming ecosystem, US consumers are leaning on curated collections and hubs to find content based on a specific theme, according to the new State of Media, Entertainment and Tech: Viewing Behaviors 2023 report from Horowitz Research. Most streamers say they value having these curated collections/hubs as part of their streaming services, […]
UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]
Outdoor content service Adventure Sports TV is launching on VoD platform RakutenTV in France, Italy, and Spain. This collaboration brings the world of adventure sports to a wider audience, allowing fans across these countries to experience extreme sports from the comfort of their homes in three localised feeds. Adventure Sports TV features a diverse range […]