Latin American marketplace Mercado Livre has launched a streaming aggregator service for its 77 million customers in Brazil. Mercado Play results from a partnership with the Disney+, Star+, HBO Max, and Paramount+ streaming platforms. It provides free access to around 1,600 titles, with 6,000 hours of content, including movies, TV series, documentaries, and reality shows. […]
Prime Video is the market leading streaming service in Spain once again, according to the latest data from GECA, with a 67.3 per cent audience share. Netflix is a close second with 65.2 per cent, followed by Disney+ with 37.3 per cent (a significantly growth), HBO Max with 31 per cent, Movistar Plus with 22.4 […]
The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to broadcast regulator Ofcom’s latest annual report on the TV, online video, radio and audio sectors. As competition for the nation’s attention intensifies, Media Nations 2023 finds that the proportion of viewers who tune in […]
Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]
Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]
Magnite, the independent sell-side advertising company, has released the research study Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia. The study finds 65 per cent of TV viewers in the country watch ad-supported streaming and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among […]
Wrexham AFC is set to make its return to League Two of the English Football League, after securing promotion from the National League and climbing to Hollywood fame with the docuseries, Welcome to Wrexham. To mark this achievement, sports betting, gaming, and interactive entertainment group Entain has analysed the ‘Wrexham Effect’ in sports betting. After […]
A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]
Comedy-on-demand streaming service NextUp has partnered with sports and entertainment programmer EXTREME to be available as a FAST channel on Virgin Media in the UK. The linear ad-supported channel NextUp Live Comedy features its best stand-up comedy content including livestreams from the Edinburgh Fringe Comedy Festival throughout August, offering Virgin Media TV customers with TV […]
The Witcher Season 3 topped Netflix’s English TV List following the release of Volume 2 with 7.8 million views in the week commencing July 24th. To date, Season 3 has amassed 47.7 million views since premiering on June 29th. Sweet Magnolias Season 3 took the #2 spot with 5.3 million views. More fan-favourites made return […]