ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]
Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]
One in three Americans now pay for a subscription they never use and 35 per cent have lost track of how much they spend on subscriptions each month. According to a report from Bango, this makes American subscribers the most likely to lose track of their spending, compared with Europeans (28 per cent) and those […]
DEGI: The Digital Entertainment Group International (DEGI), in collaboration with BB Media, has provided a fresh overview of the digital APAC entertainment landscape. This data allows a greater understanding of the region, while increased knowledge of both the established and emerging players provides greater depth to the conversation around discoverability, and potential consumer confusion. This […]
Netflix has announced an expanded relationship with producer, writer and actor Richard Gadd as they enter a multi-year scripted series first-look deal. The news was revealed by Netflix Co-CEO Ted Sarandos on stage at The Royal Television Society (RTS) London Convention. Netflix’s first collaboration with Gadd was as Executive Producer of the breakout series Baby […]
Airtel Digital TV has partneredwith Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can access entertainment from Prime Video on two devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other […]
The BBC has reported strong year on year growth for its iPlayer streaming service, and is outstripping all its competitors across all audiences – powered by creativity and storytelling from across the UK. The service continues to break records – with viewing up over 20 per cent in 2024 so far. BBC iPlayer’s viewing growth […]
Netflix, and Airoha Technology, a subsidiary of MediaTek, have announced a strategic partnership to support seamless Netflix integration for set-top boxes used by operators worldwide. This collaboration aims to accelerate time to market and foster innovation, creating opportunities for operators to enhance their service offerings with Netflix and compete effectively in the ever-evolving media landscape. […]
Mattel, the global toy and family entertainment company and owner of some of the most iconic brand portfolios in the world, and WildBrain, a specialist in kids’ and family entertainment, have announced the new animated special Polly Pocket: Adventures in Rio from Mattel Television Studios and WildBrain. The new 66-minute special features an original song […]
Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]