With a variety of local streaming services owning exclusive sports rights and several international streamers investing in the genre, Australian SVoD spending on sports is uncharacteristically high. A report from Ampere Analysis explores why the country’s broadcasting landscape is unique. Key report facts: In 2023, Australia-based SVoDs dedicated 21 per cent of their overall content […]
ITV’s research titled Hey Hunni: the ultimate guide to Hun Culture has explored the phenomenon of Hun Culture using semiotic, qualitative and comms planning techniques and identifies the audience opportunities for brands. Hun Culture is a form of entertainment that centres around the persona of ‘hun’, a frivolous, camp and deeply relatable personality that is […]
Netflix has announced its newest sports series, Starting 5, set to premiere on October 9th. The 10-part series, provides an intense, behind-the-scenes look at the 2023-24 NBA season through the eyes of five of the league’s biggest players – Jimmy Butler (Miami Heat), Anthony Edwards (Minnesota Timberwolves), LeBron James (Los Angeles Lakers), Domantas Sabonis (Sacramento […]
Disney+ is following Netflix in cracking down on password sharing, telling subscribers that people outside their households need to sign up their own subscriptions. Disney’s streaming service has begun offering users a variety of ‘gift’ options to pay for access to its streaming service on behalf of family members or friends who don’t reside in […]
Netflix has announced Countdown: Paul vs Tyson – a three-part documentary series with intimate access to Jake ‘El Gallo’ Paul (10-1, 7 KOs) and Mike Tyson (50-6, 44 KOs) as they prepare for Netflix and Most Valuable Promotions’ highly-anticipated boxing mega-event on November 15th from AT&T Stadium in Arlington, TX. The series will take viewers […]
LG Electronics and Rakuten TV, the European streaming platform, have announced the launch of LG Movies & TV, a new VoD service now available on LG TVs across the UK, Germany, Spain and Italy. The new app-based VoD service enables rental, purchase and viewing of movies from the latest blockbusters to celebrated classics. Accessible through […]
According to analysis from Omdia, 365 million SVoD subscriptions will be distributed through operator TV, broadband and mobile bundles, representing 20 per cent of the global streaming market. By 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25 per cent of the global market. Omdia has completed a significant extension […]
Ryan Murphy and Ian Brennan’s true-crime drama Monsters: The Lyle and Erik Menendez Story debuted at #1 on the Netflix’s English TV List with 12.3 million views in the week commencing September 16th and ranked in the Top 10 in 89 countries. Women defying the odds claimed three spots on the English Films List. Uglies, […]
M6+ and Pluto TV have announced the signing of a commercial and editorial partnership that will expand their free streaming and digital businesses in France. The partnership aims to mutually enrich the streaming platforms M6+, Groupe M6’s AVoD platform used by 26 million unique users, and Pluto TV, Paramount’s FAST service. In all ecosystems, […]
Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]