HBO Max is the SVoD service with the highest volume of award-winning content in the US, offering just shy of 700 championed films and TV shows, followed by Netflix and Prime Video with over 500 titles each. This is according to a study by Ampere Analysis based on over 35 international media awarding bodies.In terms […]
November 3rd marked Netflix’s official launch of its ad-supported tier, notes research and strategy consultancy MTM. The platform joins other Subscription & Advertising Based VoD (SAVoD) platforms such as Discovery+ and NOW in the UK who offer tiered propositions, which includes a cheaper ad-inclusive tier. Disney+ also announced it would be replacing its basic package […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Millie Bobby Brown and Henry Cavill have returned in sequel movie Enola Holmes 2. The sibling mystery debuted atop the English Films List with 64.08 million hours viewed, making it the most viewed Netflix title the week starting Ocotber 31st. The movie was in the Top 10 in 93 countries. The first Enola Holmes movie […]
Since 2015, Hub Entertainment Research’s annual Conquering Content study has examined the various ways US TV consumers discover and watch TV shows and movies. Highlights from this year’s study: 1) Seven in 10 consumers (71 per cent) say they’ve discovered a show in the past year that has become a favourite—and a strong majority say […]
Atresmedia, operator of six FTA TV channels in Spain, including Antena 3 TV and La Sexta, has publicly ridiculed the biggest global streaming platforms services in the country – namely Netflix, HBO, Prime Video and Disney+ – for including advertising (or launching a cheaper tier with ads in Netflix’s case) on their services, despite previous […]
As the holiday season approaches, Netflix is rolling out Triviaverse, a quick-hit trivia game. Players must answer as many questions correctly as they can within a time limit, and achieve the highest score possible. Players can either play in one player mode and attempt to beat their high scores, or against a second player in […]
Netflix has announced a partnership with Canadian video game developer The Coalition to adapt the Gears of War universe. Netflix will first adapt the popular Xbox video game series into a live action feature film, followed by an adult animated series, with the potential for more content to follow. With over 40 million copies sold […]
Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is important to businesses as they formulate pricing strategies. Piracy has become more pervasive because consumers often don’t want to pay for an entire […]
Over 13 million Brits plan on tuning in to watch season 5 of The Crown when it launches on Netflix on November 9th according to a survey by Momentive. The research also shows that Brits are split evenly between those who think Netflix should (43 per cent) and should not (44 per cent) have postponed […]