MIDiA Research, a market research and insight firm, has released its latest report, MIDiA Research video subscription forecasts 2023-2030. The report predicts that the global SVoD market will reach $321.9 billion (€296.3bn) in 2030, with growth driven primarily by an influx of Asia-Pacific subscribers. According to the report, the global SVoD market was valued at […]
Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia. FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia. “The […]
Season 2 of Ginny & Georgia topped Netflix’s English TV List for the third week in a row with 87.4 million hours viewed in the week commencing January 16th. The mother-daughter drama series has amassed 430.59 million total hours viewed with more than 47 million households who have viewed the series (430.59 million hours viewed […]
Reed Hastings has become Executive Chairman of Netflix, with Greg Peters stepping up from COO to become Ted Sarandos’s co-CEO, and a member of the Netflix board. The news came as the streaming giant revealed Q4 2022 numbers that exceeded its forecast. “I want to thank Reed for his visionary leadership, mentorship and friendship over […]
Amazon and DAZN have agreed a global distribution partnership that will see DAZN’s direct-to-consumer sports streaming service available as a new Prime Video Channel. Prime Video and DAZN have a common goal to bring the best sports content to customers all over the world. This partnership will give Prime Video customers access to DAZN’s rich […]
Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]
Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]
A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]