Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]

Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]

Gol Play will be offering a 24-hour stream on Twitch for this weekend’s first El Clásico of the season between Real Madrid and FC Barcelona. The live stream can be followed from the afternoon of October 15th until 4 minutes before the October 16th kick-off.The streaming will feature the participation of popular streamers in Spain […]

TikTok star Francis Bourgeois is hitting the tracks for a 5-part Channel 4 digital series, Trainspotting with Francis Bourgeois, produced by Untold Studios. Across five episodes, Bourgeois will be offering a unique perspective on the British pastime, where he’ll be joined by a number of celebrities for wild trainspotting across five different locations in the […]

Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories, […]

A third of UK children aged between 8 and 17 with a social media profile have an adult user age after signing up with a false date of birth, according to research commissioned by comms regulator Ofcom. Yonder Consulting found that the majority of children aged between 8 and 17 (77 per cent) who use […]

WARC, a source for marketing insight, in association with MMA Global, a non-profit trade association architecting the future of marketing, have released The State of Modern Marketing in APAC report. The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region […]

VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]