The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months according to research by marketing technology company Unruly into the lifecycle of a viral video. Unruly’s Social Diffusion Curve, which measures
Facebook is preparing to launch automatically playing video adverts in the UK. It has trialed the feature in the US and the first ads are expected to play in the UK within weeks. Facebook is also unveiling the feature, called Premium Video Ads, in Brazil, Canada, Germany Australia, France and Japan. Facebook said the introduction […]
Nickelodeon is providing kids with an exciting new interactive brand campaign built around their favourite Nickelodeon stars – Nickelodeon Slime Cup! Fronted by Slime Cup Ambassador, SpongeBob SquarePants, four teams consisting of Nickelodeon’s’ most popular characters will be battling it out to take home the coveted prize – the Nickelodeon Slime Cup trophy. The 14-week […]
Swedish TV network C More Entertainment has partnered with football app developer Football Addicts to use crowd-sourced fan opinion in its live sports reporting. Football Addicts’ two apps, Forza Football and Forza 90’, allow fans to collectively share their feelings on the sport, creating sets of statistics from fan opinions, shared in real-time. C More […]
Mediaset España launches the successful Survivor show with live visual audience votes, and primetime social feed by Applicaster. The innovative TV app-studio broadcast workflow delivers a powerful live interactive TV event, driving viewer participation and engagement with the show. Survivor, an international popular format, follows a group of people that are put through physical and […]
Yahoo is launching its biggest global social campaign to date, running across a whopping 20 markets (from USA to Hong Kong to Argentina), to find the next budding footballer to dub ‘The Special One’. Fronted by Yahoo’s global football ambassador, Jose Mourinho, The #Special1s is a worldwide competition housed completely on Tumblr. We’ll be inviting […]
BSkyB is trialling a new feature that allows its customers to access content via icons contained within the broadcaster’s tweets. Sky subscribers can watch and record programming via their Twitter timeline when they see posts from Sky accounts containing the #WatchOnSky hashtag. Alternatively, viewers can tap the Sky+ ‘R’ to remotely set their Sky+HD box […]
The BBC has revealed that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March 2014. BBC World News welcomed its five millionth Facebook fan and new figures also reveal that the BBC is by far the most-shared news brand on Twitter (according to Newswhip), […]
Beamly (formerly zeebox) is launching on iPhone, iPad, Android and the web with what it describes as a new brand and a vibrant, exciting new app representing the state of the art of social television. With the Beamly app, TV fans now have a single 24/7 destination where they can: Follow the shows and stars […]
Nineteen per cent of online Americans ages 15-54 say they are reached by social media at least once a day regarding primetime TV, according to a Council for Research Excellence (CRE) study. For example, someone who saw something or posted something about a primetime TV show on Facebook or Twitter would fall within this category. […]