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Research

Research: Korean TV giants dominate Smart TV YouTube viewing

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]

September 15, 2025

Data: Portugal sees slowest pay-TV growth in 19 years

Portugal experienced the slowest annual growth in pay-TV subscribers since 2006, adding only 40,000 new subscribers (+0.9 per cent) in the second quarter of 2025, reaching a total of 4.7 million. According to data published by the National Communications Authority (Anacom), fibre optic connections continue to dominate the market, accounting for 68.2 per cent of […]

September 12, 2025From Branislav Pekic in Rome

Barb: 20.6m UK SVoD homes in Q2 2025

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

September 11, 2025

Germany: Pay-TV, SVoD revenues at €5.5bn in 2024

Demand and willingness to pay for pay-TV and paid video content in Germany continues to grow, despite a difficult economic climate and complex regulation. In 2024, revenues from pay-TV and paid video-on-demand rose by around 6 per cent to €5.5 billion. For the current year 2025, VAUNET – German Media Association – expects revenues to […]

September 11, 2025

Study: Critical link between premium ads and consumer purchase intent

Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]

September 11, 2025

Report: APAC content investment remains resilient

Media Partners Asia (MPA) has released its latest Asia Video Content Dynamics 2025 report, tracking content investment, consumption, and production across seven key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam. The report provides a comprehensive analysis of consumption and content investment across  Asia’s fast-evolving video ecosystem across TV, online video, and […]

September 11, 2025

Forecast: Starlink’s revenues at $15.9bn in 2026

Analysts at Quilty Space have updated its model to include a forecast for Starlink’s broadband-by-satellite division for 2026. Quilty projects revenues of $15.9 billion (€13.6bn), EBITDA of $11 billion, and Pro-forma free cash flow of $4.9 billion. Quilty’s report suggests that by the end of this year Starlink could have 8.2 million customers, and “sustaining […]

September 11, 2025By Chris Forrester

Report: 74% of consumers use AI tools on weekly basis

Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]

September 11, 2025

Data: SNL tops US YouTube viewing in H1 2025

Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]

September 11, 2025

Forecast: NGSO to dominate in-flight connectivity

Novaspace’s 13th edition of its Prospects for In-Flight Connectivity Report finds NGSO services poised to revolutionise in-flight connectivity (IFC) standards. NGSO’s share of commercial aviation IFC is set to skyrocket from just 1 per cent in 2024 to 63 per cent by 2034, driving 76 per cent of total operator revenues by decade’s end. “2024 […]

September 11, 2025