System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024. The record performance has been attributed to strong network content and a mix of popular archive and acquired titles. Helping […]
Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]
Official statistics from the British Film Institute (BFI) show inward investment film and high-end TV (HETV) titles contributing £5.8 billion (€6.6bn) to the UK economy in 2025, fuelled by Hollywood productions. The 2025 inward investment production statistics, up from £5 billion in 2024, which BFI said demonstrates “the inherent strength, stability and longer-term sustainability of […]
Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]
News Broadcasting has achieved another set of standout RAJAR results for the survey period ending December 14th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered a record market share of 4.5 per cent with 46 million listening hours, up 4.6 per […]
ITV has reported that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, surpassing the previous record of 375 million set in June 2024 after the Men’s Euro football tournament. The milestone was driven by particularly strong performances from soap, reality and drama, with ITV noting its continued lead as […]
The Society of Audiovisual Authors (SAA) has published its first annual Flash Report on the European audiovisual market. The report reveals that audiovisual authors’ royalties collected by SAA members amount to just 0.53 per cent of a sector worth €141 billion, while non-European players capture 89 per cent of streaming and video sharing platforms (VSPs) […]
Ookla has released the RootMetrics State of the Mobile Union report for the UK, covering mobile performance across all four nations and 16 major cities in H1 2025. Key takeaways include: EE has been named the UK’s best overall network for the 25th consecutive test period. EE secured the ‘Best 5G Experience’ award. EE remained the […]
Over 1.6 million customers have switched landline or broadband provider using One Touch Switch process since it launched a year ago, reports media regulator Ofcom. One Touch Switch allows simple switching for broadband and landline customers, regardless of which network they are with. Under a ‘one touch’ process, customers now only have to contact their […]