Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]
Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]
With a steady flow of content, Sesame Street is a mainstay of children’s entertainment. Despite its global success, its future looked uncertain when Warner Bros Discovery chose not to renew its deal with the Sesame Workshop. Netflix stepped in to give Sesame Street a new global home and, according to research from Ampere Analysis, the […]
After years of disruption, the global entertainment market is entering a period of recalibration according to Futuresource Consulting. The Living with Digital consumer research shows that audiences are rediscovering the cinema experience while maintaining healthy engagement with digital formats. Rather than competing, the two are now feeding into one another, and that’s a clear sign […]
According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents a $147 billion (€127.9bn) annual […]
Wi-Fi connectivity is a consumer expectation throughout the travel industry. From airports and hotels to airplanes and trains, Ookla has examined all of these just this year alone. Now Ookla has walked the gangway to the cruise ship industry to see what type of connectivity is offered on the seas. Data from Ookla’s Speedtest Intelligence, […]
TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]
The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing for the impacts of agentic […]
A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
Broadcasters across the Middle East and North Africa are increasingly rethinking their digital strategies, according to research from Omdia. Many are moving away from standalone OTT platforms and exploring partnerships with established streaming services, a trend highlighted by the newly announced partnership between Abu Dhabi Media (ADM) and Starzplay. This deal aligns with the patterns […]