The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]
Allied Market Research (AMR) estimate thats the Direct-2-Device (D2D) satellite market will by 32.7 per cent CAGR from 2025 to 2034, and take a market currently valued at some $2.5 billion (€2.1bn) to reach $43.3 billion by 2034. “The Government and Public Safety segment is projected to be the most lucrative segment during the analysis […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]
Mantis, a provider of contextual advertising solutions with built-in brand safety and suitability, has revealed data highlighting that 64 per cent of articles covering The Celebrity Traitors (published and analysed across the Mantis network, between October 8th – 27th ) are being flagged as unsafe for advertising by these outdated tools. This is due to […]
A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]
After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]
A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
The number of jobs in Wales supported by S4C, the Welsh-language public service broadcaster, has grown to more than 2,500 – an increase of over 370 jobs since the last research report in 2022/23. S4C contributed £150.3 million (€170.7m) to the Welsh economy during 2024/25, despite a real-terms decrease in licence fee funding compared to […]
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]