Advanced Television

Research

Survey: Sports viewing shifts to multi-format future

The 7th edition of Altman Solon’s Global Sports Survey finds the sports sector entering a new growth cycle, supported by strong industry confidence and changing fan viewing behavior. The study includes input from 250 senior global sports executives and a survey of 6,000 sports fans across the US, UK, Germany, Spain, Italy, and France.  Industry […]

February 25, 2026

Research: Consumers losing hundreds to illegal streaming fraud

Older Brits are risking thousands of pounds by streaming illegal content online, as research reveals that they are far less likely to be aware of the dangers of getting hacked than the national average. Data from BeStreamWise, a cross-industry initiative which aims to help consumers stay safe while watching content they love, shows that two […]

February 25, 2026

Report: Copper switch-off progresses unevenly across Europe

As part of the FTTH Policy Dialogue event, the FTTH Council Europe has published the second edition of the Copper Switch-Off Tracker, developed in cooperation with Cullen International. The study analyses the situation and progress towards deactivating legacy copper networks across 27 EU Member States, the UK, Norway and Switzerland, highlighting developments observed during 2025. […]

February 25, 2026

FAST Trend Report 2026: What’s trending?

One thing is clear; Free Ad-Supported Streaming TV (FAST) is no longer the industry’s disruptor, it’s the new normal. And as we move through 2026, FAST is continuing to redefine how audiences consume media, how advertisers connect with viewers, and how content owners monetise at scale. This annual outlook from FAST Channels TV explores where […]

February 24, 2026

Data: Champions League on Prime Video attracting new advertisers

Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50 per cent of advertisers on […]

February 24, 2026

Study: Security is top attribute that businesses seek from telcos

Investments in transformative technologies are continuing to grow among enterprises, with analytics and artificial intelligence (AI) leading the way across all sectors. Sixty-six per cent of enterprise respondents are either currently investing in agentic AI (34 per cent) or planning to invest during the coming year (32 per cent), and several profound shifts are reshaping […]

February 24, 2026

Canada: 30.5m watch Winter Olympics

CBC/Radio-Canada’s coverage of the Olympic Winter Games Milano Cortina 2026 reached 30.5 million viewers in Canada across its English and French television networks and broadcast partners TSN, Sportsnet and RDS. CBC/Radio-Canada’s digital platforms drew a total of over 89 million streams on CBC Gem and ICI TOU.TV, the CBC News app (iOS / Android) and the Radio-Canada Info app (iOS / Android), […]

February 24, 2026

Study: Sluggish progress on female representation in Indian entertainment

Prime Video India and released the latest edition of O Womaniya! report, a study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, produced by Film Companion Studios, and championed by Prime Video, the O Womaniya! 2025 study continues to examine the industry-wide trends and white spaces in female […]

February 24, 2026

Research: Microdramas overtake streamers on mobile engagement

Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]

February 23, 2026

BBC reports 83m streams for Winter Games

BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming. Across the Winter Olympic Games in 2026, there were 83 million streams and over 44 million total streamed hours online via BBC iPlayer, the BBC Sport website and the BBC Sport app, […]

February 23, 2026