Advanced Television

Research

Data: Netflix, YouTube lead video preferences in France

At Series Mania in Lille, France, Maria Rua Aguete, Head of Media & Entertainment at Omdia, presented data showcasing how global platforms are reshaping video consumption across Europe. In conversation with Justine Ryst, Managing Director of YouTube France and Southern Europe, Aguete highlighted that in France, Netflix and YouTube are the top first-choice video services, with […]

March 26, 2026

Report: Local CTV reshaping US ad market

AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions  Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]

March 26, 2026

Report: EMEA under siege from persistent hacktivist groups

The second half of 2025 saw Europe, the Middle East and Africa (EMEA) under siege from persistent hacktivist groups. Threat actors such as Keymous+ and NoName057(16) maintained activity across the area, despite coordinated law enforcement operations designed to take down these groups.   According to NetScout’s latest DDoS Threat Intelligence Report, over 8 million attacks […]

March 26, 2026

Report: Digital, telco deals collapsing due to cyber risks

Nearly two-thirds (65 per cent) of investors have had a Digital & Telecoms infrastructure deal fall through in the past three years as a result of cyber security risk, according to S-RM’s latest Investor Sentiment Report: Forces of Change – the highest reported cause of deal failure in the sector, ahead of regulatory instability (41 per cent) […]

March 26, 2026

Report: Europe’s audiovisual market valued at €142bn

The European Audiovisual Observatory has released its latest Key Trends 2026 report, offering a data-driven snapshot of how the European audiovisual sector is evolving — from the creative workforce and production trends to changing viewing habits, market dynamics and global competition. The European audiovisual sector generated around €142 billion in revenues in 2024. Consumer spending […]

March 25, 2026

Study: Europeans centre video habits around living room TV

RTL AdAlliance has released the fifth edition of its yearly Living Room Study, covering an even wider audience with new markets China and Hungary. The research of RTL Group’s international sales house finds that the living room dominates viewing habits: a place where 83 per cent of Europeans most often watch video content, far ahead of the […]

March 25, 2026

Survey: Fandom shaping next phase of streaming growth

Streaming platforms are entering a new era where growth isn’t just about new subscribers — it’s about engaging the dedicated fans who already spend, watch, and explore content year-round. Now in its 20th year, Deloitte’s annual Digital Media Trends survey examines consumer preferences in the shifting media and entertainment landscape. This year’s survey finds that […]

March 25, 2026

Italy: Digital ad spend surges

In 2025, the Italian advertising market became increasingly dominated by digital platforms, even as traditional media such as TV and radio show resilience. According to Nielsen data compiled by Italian broadcasting association Confindustria Radio TV (CRTV). the “extended” digital market (including Search, Social, and OTTs) is projected to reach €9.6 billion in investments, accounting for […]

March 25, 2026From Branislav Pekic in Rome

Research: Women aged 35+ driving YouTube microdrama surge

Digital i research into microdrama consumption on YouTube, presented by media consultant Beatrice Rossmanith at Series Mania Forum in Lille, reveals heavy engagement from women aged 35+ and significant under-viewing from men in all age groups. Digital i examined the demographic data of viewers to the official YouTube channels of popular microdrama apps DramaBox, ReelShort, […]

March 25, 2026

Netflix: World Baseball Classic sets Japan viewing record

The 2026 World Baseball Classic, for which Netflix held exclusive streaming rights in Japan, has set a  Netflix viewing record. The live stream of the Japan vs Australia game is now the most-watched title ever on Netflix in Japan – surpassing every series, film, anime, and other sports programme on the streaming platform. In Japan, […]

March 25, 2026