A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]
A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]
Private DTH television providers in India will continue to see revenue decline this fiscal, but at a reduced rate of 3–4 per cent compared with ~5 per cent last fiscal, as they expand into IPTV and push bundled offerings, according to forecasts from Crisil Ratings. Rising marketing income and scaling back customer acquisition incentives (in […]
According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks and data centre industries, a sharp contraction in China spending kept worldwide Wireless LAN (WLAN) growth from hitting double-digits in Q3 2025. “Cisco was late to the Wi-Fi 7 party,” commented Siân Morgan, Research Director at Dell’Oro Group. […]
Fixed wireless access (FWA) is set to accelerate its foothold in New Zealand’s broadband market, rising on the strength of 5G adoption and the gradual retreat of copper networks. This shift marks a pivotal inflection point for nationwide connectivity, signaling expanding opportunities for cost-efficient deployments, wider rural reach, and a more resilient fixed broadband ecosystem […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
ITVX has announced that it has already surpassed its total annual streams figure from 2024, with December viewing still to be counted. ITVX hit 3.3 billion streams on November 30th, achieving this figure a full month earlier than 2024. ITV said the accelerated growth “further evidences ITVX’s success as the dominant commercial BVoD service in […]
Consumption of time-shifted TV reached 8 minutes per person per day in November 2025, representing 5 per cent of total television use, according to the latest report from Barlovento Comunicación with data from Kantar. The study, which measures non-linear viewing of television content within the seven days following its original broadcast, as well as same-day […]
Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]
A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]