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Research

Data: Streaming, retail media revenue up 7.1% in 2025

Streaming services and retailers grew UK revenues from music, video and games by 7.1 per cent in 2025 to a new all-time-record of £13.25 billion (€15.3bn), according to interim annual figures published by digital entertainment and retail association ERA. This was more than four times the 1.5 per cent GDP growth predicted for the UK […]

January 7, 2026By Nik Roseveare

Report: Streaming, social, CTV drive APAC video revenue growth

Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual assessment of the region’s video industry. The report finds that Asia-Pacific total screen revenues will continue to grow through 2030, but that growth is increasingly concentrated in streaming, social video and connected TV (CTV), while traditional television faces sustained structural […]

January 6, 2026

Analysis: Telco customer loyalty is dead

Teresa Cottam, founder and Chief Analyst at Omnisperience and author of Telecoms Customer 2035, has issued a ruthless wake-up call for the telecoms industry: if telcos want to thrive in 2035, they urgently need to rethink customer relationships. According to Cottam, the evidence is stark. Hundreds of billions spent on 5G networks, fibre-to-the-home, digital transformation […]

January 6, 2026By Colin Mann

Sky Sports sees record audience for World Darts Championship

Sky Sports reports that it drew a record audience for the 2025/26 World Darts Championship, with total viewing up 13 per cent year-on-year across the tournament. Viewing was up over 100 per cent compared to four years ago on Sky Sports – the last pre-Luke Littler tournament, highlighting the impact of the teenage sensation on […]

January 6, 2026By Nik Roseveare

Survey: US streaming viewers more willing to accept ads

As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]

January 6, 2026

ITV: Nearly 5m watch Corriedale

The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]

January 6, 2026By Nik Roseveare

System1: Top 10 global ads from 2025

Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]

January 6, 2026

Research: Video game adaptations up 30% annually since 2019

Research from Ampere Analysis shows that major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30 per cent per year since 2019. While Hollywood’s most prominent players have already secured many of the most recognisable franchises, Ampere’s analysis finds that several high-potential game IPs […]

January 5, 2026

Spain: Traditional TV retains lead in 2025

Traditional TV continues to hold the dominant position in Spain’s audiovisual landscape in 2025, despite the steady growth of hybrid and convergent consumption. This is one of the main conclusions of Barlovento Comunicación Annual Report 2025, based on data from Kantar. According to the report, traditional television reached 46.8 million unique viewers during the year […]

January 5, 2026From David Del Valle in Madrid

Prime Video US delivers most watched NFL TNF ever

Prime Video in the US reports it has delivered the most-watched season to date across the 20-year history of the NFL’s Thursday Night Football package. The 2025 season of TNF on Prime averaged 15.33 million viewers throughout its 15-game campaign, marking a +16 per cent increase over the 2024 season and the third-consecutive year of […]

January 5, 2026