TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q2 2025 Video Trends Report detailing a fragmented but vibrant entertainment landscape, where video remains king for consumers in the US and Canada. Most notably, the data shows that video service bundles continue to gain traction, indicating that consumers value the ability […]
Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]
Channel 4 has reported that September 30th was its biggest streaming day on record with 6.9 million views. Driven by a mix of reality, factual, drama and documentaries, the figure surpasses Channel 4’s previous all-time high of 6.4 million in October 2024. More than 4.5 million views were driven in total by Married At First […]
AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]
Parks Associates’ Consumer Insights Dashboard: Tech Ecosystem Dashboard study reveals 51 per cent of US internet households report owning a smart speaker and/or display. Among those households that purchased or received a new smart speaker in the past six months, 60 per cent chose an Amazon-branded device, 18 per cent chose a Google product, and […]
The total telecom services revenue in Vietnam is expected to increase at a compound annual growth rate (CAGR) of 2.6 per cent during 2024-2029, led by growth in mobile data and fixed broadband segments, reports GlobalData, the data and analytics company. GlobalData’s Vietnam Telecom Operators Country Intelligence Report reveals that the mobile voice service revenue […]
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]
The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]
A study by the University of Portsmouth has examined gender differences in digital piracy by looking at two social influences: perceived social risk (the idea that piracy might damage reputation) and a social norms intervention (correcting false assumptions of the piracy of others) – highlighting the difference between men and women. On average, 21 per […]
Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]