The Spanish TV ad market dropped by 19 per cent in 2012 to €1.8 billion against €2.2 billion the previous year, according to the latest report from the consultancy firm Infoadex. Advertising investments of free-to-air nationwide TV channels, which represent 90.6 per cent of all the TV ad expenditure, amounted to €1,643.9 million, down 16.8 […]
European tablet computer sales reached 15.9 million units in Q4 2012, representing quarterly growth of 78 per cent and year-on-year growth of 179 per cent, according to the latest Tablet Track report from Futuresource Consulting. “Now the final figures are in, our research shows Q4 2012 accounted for nearly one out of every two tablets […]
ITV Commercial has revealed its findings following the trial of a new interactive advertising format, Ad Sync, which found that dual-screen advertising drives stronger engagement and post-advertising actions. Last year, during The X Factor finals, ITV created a new interactive ad format which allowed viewers to explore more about the advertiser’s products or services using […]
ITU estimates that 2.7 billion people – or 39 per cent of the world’s population – will be using the Internet by end 2013. Internet access, however, will remain limited in the developing world, with only 31 per cent of the population forecast to be online at the end of 2013, compared with 77 per […]
A new era of television consumption is being ushered in across Central Eastern Europe, Middle East and Africa (CEEMEA) according to a report by Discovery Networks, which also suggests that supercharged by the digital age, audiences led by the young and early adopters are showing an increasing appetite for new TV services that complement existing […]
Eighty-six per cent of UK advertising agencies purchased digital video inventory in 2012, with 62 per cent listing brand awareness as a primary goal, according to a research report by Adap.tv and Admonsters. “This is a pivotal point as the worlds of TV and online advertising begin to really merge for the first time,” says […]
Sandvine, a provider of intelligent broadband network solutions for fixed and mobile operators, has revealed that audio and video streaming account for 28 per cent of roaming data as observed on a tier-1 European mobile network. Given the growing popularity of streamed sporting events such as the 2012 Olympics, Sandvine predicts World Cup 2014 in […]
Ooyala, the video streaming, analytics and monetisation platform provider, has released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is shifting online and explains why content providers are experimenting with new types of premium content […]
The cost of broadcast rights for Latin America’s six strongest First-Division football leagues has surpassed the $1 billion mark for the first time in the region’s history. Research by Dataxis showed that the main domestic professional soccer competitions organized by the local federations of Argentina, Brazil, Chile, Colombia, Mexico and Peru attracted a combined $1.07 […]
The results of Rovi’s Consumer Mobile Streaming survey has revealed high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video content on mobile devices with users clamoring for more TV shows and movies, and a strong overall […]