The UK market for on-demand TV is reaching saturation point, with only limited further audience growth potential, according to research from YouGov. It says that instead of looking for new audiences providers should focus on maximising what they get from existing users. According to the researcher, 48 per cent of the online population in the […]
Michael Greeson, president of analysis firm TDG, has suggested that operators implementing a ‘TV Everywhere’ strategy have the opportunity to earn revenue from such services rather than treat them merely as a defence against OTT players. Greeson notes that multi-screen video is centre stage at NAB, as broadcasters have come to realise that (a) consumers […]
According to analysis firm ABI Research, the likes of Netflix, Hulu, Apple, and Amazon helped drive the over-the-top (OTT) video market past $8 billion in 2012. The three largest markets – North America, Europe, and Asia-Pacific – experienced YoY growth in excess of 50 per cent in 2012. The continued spread of connected CE and […]
IDATE’s newest market insight describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players’ services. It lastly analyses the SVoD services developments compared to the pay TV global market. Spotlighted by the success of services like Netflix and Hulu, SVOD seems poised to compete with traditional VOD […]
Consumers are increasingly taking control of their entertainment experience, multitasking while watching television, integrating second screen devices into their viewing experience, and viewing more Internet-based content, according to a new survey from Accenture. The third annual multi-nation Video Over Internet Consumer Survey found that viewers are multitasking with their laptops, phones, tablets and even books […]
Cloud-based TV service revenues will increase from $120 million in 2013 to more than $750 milion by 2017, according to Multimedia Research Group. Most of those revenues will be cloud services for cable operators, followed by satellite and then IPTV. The market for cloud services for pay-TV operators is just starting and vendors are racing […]
New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetisation strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars. […]
Recent research from personalised video experience specialist Ooyala suggest that live and long-form video outperforms on-demand and short-form video across all screens. The findings come in a special edition of its quarterly Global Video Index, revealing the most recent trends in multi-screen video consumption from broadcasters and entertainment networks around the world. They spotlight dramatic […]
Content owners, including HBO, Disney/ABC, and Fox are rapidly growing in importance as customers for video encoder and transcoders, according to findings from analyst firm ABI Research. Content owners have always purchased some video encoders for primary distribution – which feed into existing pay-TV systems; however, their investment is increasingly in multi-format transcoders that support […]
US digital TV and movie content audiences will grow faster than previously expected as a result of increased viewing on tablets and smartphones, a wave of Internet-enabled TVs, and greater content availability, according to a new report – Digital TV and Movie Streaming: A Rising Tide of Devices, Content and Viewing – from digital marketing […]