WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn), doubling in size since the pandemic and equivalent to $150 spent on every person. The incremental growth is mostly being captured by digital platforms, not traditional channels. Almost 80 per cent of ad spend now […]
Recent media coverage has promoted Prime Video’s January 10th NFL playoff coverage between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform in the US. However, TVB – the not-for-profit trade association representing America’s local broadcast television industry – points out that a closer examination of […]
According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks, and data centre industries, Fixed Wireless Access (FWA) continues to surge, supporting both residential and enterprise connectivity due to its ease of deployment along with the more widespread availability of 4G LTE and 5G Sub-6GHz networks. Preliminary findings […]
Spain’s video entertainment market is navigating a different course to many of its European neighbours, exiting the year with renewed stability and a blend of traditional strength and digital evolution. Findings from Futuresource Consulting’s Video Insights Spain report show total consumer spend rising 5 per cent to €5.1 billion in 2025, underpinned by a pay-TV […]
In 2025, French content was widely distributed on international SvoD platforms, with over 3,000 French titles (movies, short films, TV series) released including 400 series and 40 original creations, according to data presented by export association Unifrance at the opening conference of its Export Days event in Paris. Global SVoD platforms that acquired French content […]
Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i. The highest growth in adoption was on Netflix, with 40 per cent of active accounts using its Standard with Ads plan in Q3 2025, in the 20 countries measured by […]
The first set of figures to be released in 2026 by the British Association for Screen Entertainment (BASE) in association with the Official Charts Company reveal that audiences are watching films and TV shows at home more than ever, pushing the value of the UK Home Entertainment sector to £5.7 billion (€6.5bn), the largest figure […]
Global content investment will reach $255 billion (€218.2bn) in 2026, rising 2 per cent year-on-year, according to forecasts from Ampere Analysis. Growth continues to be driven by sustained investment from global streaming platforms, which are further increasing their share of content spend. While overall growth remains modest, this continued shift is widening the gap with […]
As UK digital infrastructure provider Openreach marked its 20th birthday on January 11th, it noted that the nation’s Internet habits have hit new heights – streaming, working, gaming and living online like never before. For the first time, Openreach’s Full Fibre network is carrying more data than old-school copper and hybrid fibre technologies, with millions […]
SVoD platforms attracted an estimated 37.4 million monthly unique users in Spain in 2025, according to the OTT Multiscreen Barometer published by Barlovento Comunicación (12th wave, December 2025). The report shows a population reach of 96 per cent, factoring in access via television, tablet, mobile phone and computer. High engagement on a daily basis is […]