Advanced Television

Markets

Italy: TV audiences hold firm against streaming

Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]

February 11, 2026From Branislav Pekic in Rome

Analysis: Amazon leaps, YouTube lags in Big Tech performance

The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]

February 10, 2026

Research: US scripted commissions defy slump

Research from Ampere Analysis shows that scripted TV commissioning in North America continued its recovery in 2025, with total commissions up 3 per cent year-on-year — marking the second consecutive year of growth. First-run scripted commissions grew even faster, rising 7 per cent year-on-year, underlining renewed momentum in the region as international commissioning volumes declined […]

February 9, 2026

Research: Creator community driving studio equipment demand

Research from Futuresource Consulting reveals that home studio content creation is maintaining its mainstream behaviour, shaping demand across audio and production technology markets. The firm estimates the home studio market captured 55.3 per cent of total studio and broadcast revenues in 2025, reflecting a structural shift rather than a temporary pandemic distortion. Based on a […]

February 9, 2026

Data: Film, TV production contributed £5.8bn to UK economy in 2025

Official statistics from the British Film Institute (BFI) show inward investment film and high-end TV (HETV) titles contributing £5.8 billion (€6.6bn) to the UK economy in 2025, fuelled by Hollywood productions. The 2025 inward investment production statistics, up from £5 billion in 2024, which BFI said demonstrates “the inherent strength, stability and longer-term sustainability of […]

February 5, 2026By Nik Roseveare

Nielsen: Ad-supported TV 74.2% of US viewing in Q4

Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

February 5, 2026

Report: Authors receive just 0.53% of €141bn European AV market

The Society of Audiovisual Authors (SAA) has published its first annual Flash Report on the European audiovisual market. The report reveals that audiovisual authors’ royalties collected by SAA members amount to just 0.53 per cent of a sector worth €141 billion, while non-European players capture 89 per cent of streaming and video sharing platforms (VSPs) […]

February 4, 2026

Research: Prime Video overtakes DAZN in sports spending

Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]

February 2, 2026

Sky: “Britain can switch off terrestrial TV in 2030s”

Sky has published independent research by Oliver & Ohlbaum Associates (O&O) which finds that the UK can move fully to internet-delivered TV in the 2030s, with only around 330,000 (2.2 per cent) households left to help over the line – if Government sets a clear timetable and invests in targeted help for those most at […]

January 30, 2026

Forecast: Global space market to pass $1tn by 2034

The 12th edition of Novaspace’s Space Economy Report states the global space economy is now on a significant growth trajectory, positioned to expand from $626.4 billion (€525.3bn) in 2025 to $1.01 trillion by 2034, a significant 12 per cent CAGR. While growth continues to be supported by innovation, new business models, assertive government policies and expanding demand for […]

January 30, 2026