According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]
Football continues to dominate the payments sector in 2024, with 140 deals totaling $371.6 million (€340.2m) annually. Mastercard’s $195 million sponsorship of the UEFA Champions League highlights the game’s commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact with high-profile […]
Total Q2 2024 FTTH/P/B, FTTC, cable, FWA/satellite and DSL wholesale and retail connections in the UK saw a very slight increase during the quarter and stood at an estimated 28.92 million from 28.90 million quarter-on-quarter – and similar to 28.82 million in the previous year, reports Point Topic. The stall in the fixed broadband retail […]
The uptake of Netflix’s ad tier in the UK continues to grow, according to Ampere Analysis. By the end of June 2024, ad-tier users accounted for 15 per cent of Netflix’s UK user base, surpassing the 11 per cent proportion of the streamer’s ad-tier users in the US. Ad-tier sign-ups have been largely driven by […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]
In Q1 2024, global fixed broadband connections reached 1.45 billion, following a quarterly growth of 1.22 per cent. Point Topic recorded a decline in fixed broadband subscriptions in 23 countries, up from 18 in Q4 2023. Some of these markets have high mobile subscriber penetration, others are experiencing high inflation and / or are already […]
One in five Slovaks who watch or download audiovisual content does so illegaly, according to a public opinion poll carried out by Europea agency for the Association of Television Broadcasters of Slovakia (ATVS). The poll showed that 47 per cent of people in Slovakia use at least one paid platform to watch movies, series or […]
Marvel Studios’ Deadpool & Wolverine movie took the #1 spot in the UK & Ireland box office in its opening weekend, claiming the top spot for biggest opening of 2024 and signposting the highest grossing opening since Barbie in summer 2023. Breaking several records across the board, Deadpool & Wolverine has already earned the biggest […]
Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]
A study from Juniper Research, experts in the Internet of Things (IoT) market, forecasts that the number of satellites in orbit that can be leveraged for IoT connectivity will grow 150 per cent over the next five years. It predicts that these satellites will grow from 10,000 in 2024 to over 24,000 by 2029; owing […]