Parrot Analytics has contributed to the US Independent Film Audience & Landscape study, spearheaded by Keri Putnam at the Shorenstein Center on Media, Politics, and Public Policy, a Harvard Kennedy School research centre. The report provides an overview of the state of the independent film industry in the US, addressing untapped opportunities, systemic challenges, and […]
At the end of Q3 2024, 4.6 million subscribers accessed pay-TV services in Portugal, a 1.7 per cent increase year-on-year – the slowest growth since 2006. According to data published by the National Communications Authority (Anacom), the pay-TV penetration rate reached 43.6 per cent, up from 43.4 per cent in Q2 2024. Optical fibre (FTTH/B) […]
Nearly three-quarters (73.2 per cent) of young adults (ie those aged 18-24 years old) in Spain watch pirate SVoD content, according to a report from consultancy firm GECA. The report reveals that piracy is a common practice in the country, with 45.4 per cent of people having access to illegal content. Movies (32.4 per cent), […]
According to a research report from the IoT analyst firm Berg Insight, there were a total of 4,700 private LTE/5G networks deployed across the world at the end of 2024, excluding proof-of-concept (PoC) projects. The market value for private LTE/5G network solutions reached an estimated $ 1.8 billion in 2024. Berg Insight believes that the […]
A record 20.7 million UK homes can now access full-fibre broadband, according to regulator Ofcom’s annual report on the nation’s broadband and mobile networks. Ofcom’s Connected Nations report finds that 69 per cent (20.7 million) of UK homes now have access to full-fibre broadband, up from 57 per cent (17.1 million) in September 2023. Northern […]
Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]
WARC Advisory and audio media and entertainment company, Audacy, have published a new whitepaper. Breaking Down the Barriers Behind the Audio Investment Gap takes on a number of misperceptions driving the under-utilisation of audio by marketers. In-depth interviews were conducted with 21 experts across leading brands, agencies, measurement companies and publishers in the audio field […]
Programming spend is projected to rebound in 2025 forecasts Omdia, reaching $206 billion (€195.7bn) after a challenging 2024, representing a 5.3 per cent global growth. North America is set to lead this resurgence with a 6.7 per cent increase, signaling a shift toward renewed investment and a focus on profitability. Maria Rua Aguete, Head of […]
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]
British TV exports around the world fell slightly in 2023-24, down two per cent on the previous year, to £1.81 billion (€2.18bn) according to Pact’s annual TV Exports Report. Although this is still 27 per cent higher than sales in 2020-21. The report found that despite the challenges in the US market over the past […]