A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]
High–quality OLED screens have enjoyed a 50 per cent year–on–year growth as they increasingly get installed in TVs, monitors, smartphones and tablets. Q2 2024 saw strong demand according to a report from Display Supply Chain Consultants (DSCC) which said that TV panel production at Samsung Display “continues to lead with double–digit share for all OLED […]
Haptics, or the sense of touch, is increasingly being incorporated into the connected experience to enhance communications, services and entertainment, and is spotlighted in a white paper commissioned by mobile, video and AI technology research and development company InterDigital and written by market research firm Futuresource. The report reveals how, for the first time, haptics […]
Brazil has seen a decline in both free-to-air viewing and pay-TV subscriptions, while streaming services have surged in popularity and are now present in over 40 per cent of TV households. According to an IBGE survey, out of the 78.3 million Brazilian homes in 2023, 4.5 million did not have a TV set, or 5.7 […]
Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]
Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]
Marvel Studios’ Deadpool & Wolverine has crossed the $1 billion (€0.91bn) mark at the global Box Office, becoming the 31st film from The Walt Disney Studios (including three Fox films pre-acquisition) and the eleventh title in the Marvel Cinematic Universe (including two for Sony) to reach this milestone. With Inside Out 2 and Deadpool & […]
The UK is forecast to have the largest entertainment and media market in Europe – overtaking Germany – from 2025, according to PwC’s Global Entertainment & Media (E&M) Outlook 2024-2028. UK E&M revenue is expected to break the £100 billion (€117bn) barrier this year before growing to £121 billion by 2028 at a compound annual […]
WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key […]